The World Wide Web, or Internet as we often refer to it, is a very large place and it grows larger everyday. A site like YouTube has over a billion users and hundreds of hours of video are uploaded to the site every minute. And that is just one site, a tiny fraction of the internet as a whole. As technology has advanced it has become simple for anyone to put content on the Internet. Creating websites is simple, but in the overcrowded Internet having a website that can be found is a different story. That’s where Search Engine Optimization comes in.
What is Search Engine Optimization?
To navigate the massive internet we use search engines to find what we are looking for. A quick search in google for a business will return millions and sometimes hundreds of millions of results. No one has time to look at all of the results. When was the last time you even went to the second page of the google search results?
As a business with a website this poses a problem. If you don’t make the first page people are not seeing your website. Search Engine Optimization (SEO) is the use of different techniques and tactics to bring your website to the top of Google’s (and other search engines’) search page — which means more organic web traffic for your site.
I’m over here!
Creating the website for your business was easy but if you’re not at the top of Google search you are missing out on people who are looking for your business. There are a multitude of different ways to help your website move to the top of the search engine results page, or SERP — search engines like Google, Yahoo, and Bing use different algorithms that help to sort and rank pages.
These algorithms look at different things like keywords on the page, words used in the URL and what other sites are linking to your site among other things. Incorporating these into your site is important but it is more important that you have quality content and develop a brand because if the search engines think you are tricking them the will penalize you.
Why you need Social Media Marketing with SEO
Using Social Media Marketing is a double-edged technique that helps the search engines to find your company and it helps consumers to better utilize the search engine to find you.
The main goal of the search engine is to return quality content that their users are looking for. Social media marketing will help the search engine to label your site as having quality content. Search engines use algorithms that look at the words typed into the search query and log where the users went to develop a “brand authority” which in turn can help your ranking.
It is important to have the search engines find your site above all of the others and just as important for consumers to be able to search for your company directly. Developing a consistent voice in your web content, across your social media platforms, will help to develop your brand — so the consumer knows who you are and remembers your company. You want to be the first thing to pop into the consumer’s mind when they are ready to buy. This will help them to use a more direct search query in Google. It is the difference between a consumer typing in, “Roofers near me” and “John Smith’s Roofing” in the Google search box. If you are John Smith’s Roofing you know which one you want them to search for.
Creating a website is easy, standing out in the ever-growing World Wide Web on the other hand takes some work. Developing your social media brand and implementing SEO techniques can help your company rise to the top of both your consumer’s mind and SERP ranking.
To get started with SEO and Social Media Marketing contact one our Denver SEO consultants today.