How Positive Online Reviews Can Boost Your Business

When customers want to buy a product and read the reviews posted by other people, they are guided by 2 things: quantity and quality. The number of reviews posted is directly proportional with the number of people who bought that product and designates the popularity of the product; the rating given by the customers designates the quality of the product.

Almost 65% of customers are more likely to make a purchase that has good reviews published by other customers. Thus, in addition to the price, brand or other details related to the product, the opinion of other customers becomes a factor that influences the decision to buy that product.

The number of reviews published by customers helps to increase the conversion rate. 50 or more reviews per product can mean a 4.6% increase in conversion rate.

The reviews published by customers can produce an average increase of 18% in sales:

  • Increased conversion by 11%;
  • Increased average order by 2%;
  • Increased rate of return of visitors to the site by 5%

Products that contain customer reviews have a conversion rate 12.5% ​​higher than products that do not contain reviews.Get Found Fast

In addition to the benefits listed above, reviews play an important role when it comes to SEO (search engine optimization), because they generate unique content on the page. Talk to the SEO GFF experts at https://www.getfoundfast.com/ for more ways to improve your market presence.

 

Tips on How to Improve your Local Ranking on Google

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The ranking that your website obtains for local searches is essential for the success of your website – with more and more people looking for products and services online, an in demand Denver SEO expert commits that, having a website that is highly visible is essential. Here is how you can improve your local ranking:

  • Use up to date information on Google My Business – Google My Business is a free, easy to use and very efficient tool offered by the search engine that local businesses can use to manage their presence on Google Maps and Search. The tool allows you to add photos about your business, to enter information related to your business activity, to the history of your business as well as to your opening hours and location;
  • Create a blog – managing a blog, writing and posting relevant content regularly is an excellent way to connect with your audience in a more direct way. You can also use your blog to help your readers solve the problems that they are faced with and that you have experience with;
  • Use the right keywords – including the most relevant keywords into your content is also very important for obtaining a better local ranking. Use an online tool, such as Keyword Planner, to identify the best keywords to use for targeting your local audience.

What is Pay Per Click?

pay per click Denver SEO agency campaign

Pay per click, also known simply as PPC, is an online marketing model in which advertisers publish their ads and they pay a fee for having their ads displayed only when internet users click on the advertising content. The method is considered to be among the most efficient online marketing methods and is preferred by many marketers as it allows them to drive more visits to their sites.
To get their PPC ads displayed, marketers need to participate in ads auctions – an automated bidding process during which search engines determine the relevance of the participating ads and in which marketers bid on the keywords that they want their ads to be triggered by. There are many types of ads that can be used in PPC campaigns, the most common type being search ads. When internet users search for products, services or information using a search engine, relevant pay per click ads are triggered and served to the internet user.
The basics of a successful pay per click Denver SEO agency campaign might seem simple, but managing the process successfully can be a complex and difficult task. The campaign needs to be under continuous monitoring to control the costs as well as to identify the ads that perform well and the ones that do not meet the expectations.

5 Important Copywriting Tools Every SEO Pro Needs

Professional copywriting is the masterful combination of creativity, accuracy and science, a process that involves the careful search for the right word, informed by in-depth knowledge of the target audience. The task being so complex, even the best, most experienced copywriter or SEO Get Found Fast pro can use a little help. Fortunately, there are many tools that can help with writing quality, strategy and structure – here are some that are essential:

Get Found Fast SEO tools

  • Tools to evaluate text quality – any SEO pro ( find out more about this here https://www.getfoundfast.com/) needs a tool to evaluate the quality of their contents based on keyword density and placement, inbound links and other features. There are tools that will tell you exactly what you are doing right and what points need improvement in your content. You can also find tools to evaluate how well-formulated your sentences are and will indicate the sentences that need to be shorter or restructured for better readability;
  • Tools to help with synonyms – it is not always easy to find the right synonyms in a text, especially in a long text. Fortunately, there are great, free tools available online to help you out;
  • A headline analyzer – headlines are essential for grabbing the reader’s attention as well as for search engine rankings. Analyzer tools will tell you how common, how appealing and how inspiring your headlines are.

Quick Digital Marketing Tips for Newbies

It is not like in the early 2000s anymore, when you used to make a site, you filled it with keywords, embed some software to push your site to the first page of Google results and then you sat quietly and enjoyed the orders received . These times are long gone now!

So, nowadays, if you want to be able to compete with the big brands and have a chance to come out with your products and services, you have to be smart. You need to understand what is happening in the online environment and what the existing promotion methods are.

How do you do internet marketing?

The simple answer: social media.

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A seasoned Denver SEO agency will offer you a more complex answer:

  • You enter social networking sites and try to interact with your customers, to be always present in their minds so, when they need your products, they remember your brand because it is the best choice for them
  • You consult the forums to see what the customers think about your products, study what the competition does, see what people’s needs are and then try to offer products that best meet people`s needs and desires.
  • You write on your blog, to keep your customers informed and educate other potential customers
  • You use email marketing to offer your potential customers relevant and tempting offers.

Why Your Companies Name, Address, And Phone Number Matter to Google More Then You Think

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When people go online to look for products and services available from local or remote providers, the most important information that they search for include the name, the address and the phone number of the available providers. Google is aware of the importance of these contact details, therefore it evaluates websites and selects the results returned for the queries launched by the users based on how and where websites display these details. Here is why your contact information is essential on Google:

  • Your place on Google My Business – the free tool offered by Google to businesses targeting audiences in their own region uses company details to provide results to user queries, so knowledgeable SEO Denver pros confirm that without these details your company cannot be displayed on the map;
  • Helping potential customers contact you – many people search for information on the internet, but they prefer to contact companies over the phone or personally, therefore it is very important to make it easy for your potential customers to contact you, so it is essential to provide them with information related to your physical and digital availability;
  • Proof of legitimate operations – your company name, address and phone number prove that your company is a real one, a physically existing entity, therefore contact details are great for inspiring trust as well.

Why People Skills Are Important in Deciding What Digital Agency to Work With

Good people skills are essential in many areas of life, hiring any kind of service provider included. Here is why the ability to communicate effectively, to build trust and to be empathetic is so important if you are searching for an elite Denver SEO firm:

  • Creating a positive atmosphere – interviewing agency representatives is a stressful process for everyone involved, for you, as the person conducting the interview as well as for the person representing the agency. Good people skills can help transform a stressful situation into a constructive discussion that gives real, important information about how the company works;
  • Setting the tone for the future – the first meeting will set the tone of your meetings with your SEO expert in the future, too and the best way to conduct that first meeting in a positive note is through good communications;
  • A stronger gut instinct – a person who has good people skills usually has a stronger, more reliable instinct when it comes to evaluating interlocutors. The more you know people, the easier you can spot points in the communication that you don’t want to accept and the easier it will be for you to make the final decision in terms of the digital agency that you will work with.

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3 Important Marketing Tips When You Relocate Your business

Relocating your business should be seen as an opportunity to improve it and promote it further. For example, it is a good opportunity to replace obsolete equipment. Instead of transporting the old equipment to the new location, you save time and effort if you scrap what is too old and invest in something new and modern. The same principle can be applied to outdated furniture.

Another opportunity offered by business relocation is promotion. Just like people throw a warming party when they move into a new house, it is a good idea to organize an event to let your partners, customers and the press know that your business has been relocated. You should promote this information on social media, so that those who are interested in your activity get the news. Per a locally recognized Denver SEO expert, it is a good opportunity to offer discounts and promote new products or services.

Denver SEO expert improves seo business objectives

Last but not least, use social media and focus on becoming viral. Going viral is the dream of any entrepreneur or marketer. Having customers who bring you other customers without you investing more money in marketing? Who wouldn’t want that? There are different things you can do to encourage virality: adding social sharing buttons on your website, asking people to share your posts, sending vouchers that can be offered to friends etc.

 

5 Things You Can Do to Improve Your Google My Business Today

No matter what the exact domain and interests of your business are, customers all over the world use Google to find out about it and the products or services you are offering. Because of that, it is essential to get familiar with all the details, and especially to discover the steps that you can take in order to improve your business with the help of Internet and digital technology.

The first thing you can do to improve your GMB is make a thorough, well-informed and appealing presentation of your business. You should aim for authenticity, and include information about the history of your business, why your domain is interesting and what makes your business stand out.

The 2nd recommendation is to use relevant photos to complete your description. Customers are very sensitive about the visual aspects of online businesses.

Thirdly, you need to make sure that the information you provided is accurate, and updated on a regular basis.

The fourth thing you could do is use the reviews tool, making sure you respond to your customers. And the fifth thing by which you can improve your GMB is by using posts about webinars or other special events held by your company.

Denver SEO firm For more detailed information on how to boost your GMB profile, talk to Denver SEO firm GMB experts at Get Found Fast.

 

What are Backlinks and How Do They Work

A website receives a backlink whenever it is mentioned in the content of another website – in other words, a backlink is like a vote cast for a website by another website. Backlinks are important because they are extensively used by search engines to evaluate websites and to determine the position of a specific website on results pages, implicitly determining how many internet users will visit the website.

Denver seo agency offers backlink strategy

Any talented Denver SEO agency  – talk to GFF experts – will tell you that not all backlinks are created equal, though. The backlinks coming from reputable websites are more valuable than the ones coming from less authoritative websites, so a good backlink building strategy should focus on getting backlinks from quality websites. Backlinks can also be categorized based on whether they can or cannot be clicked on – no-follow links are not really valuable and they are usually ignored by search engines, while do-follow links are the types of backlinks that the reader can click on to access your website content directly.

As you see, obtaining as many quality backlinks as you can is essential for the success of your SEO campaign. Fortunately, there are many great methods to achieve that, including strategies that involve social media, creating how-to posts on relevant websites, publishing entries on relevant forums and working with influencers.