When customers want to buy a product and read the reviews posted by other people, they are guided by 2 things: quantity and quality. The number of reviews posted is directly proportional with the number of people who bought that product and designates the popularity of the product; the rating given by the customers designates the quality of the product.
Almost 65% of customers are more likely to make a purchase that has good reviews published by other customers. Thus, in addition to the price, brand or other details related to the product, the opinion of other customers becomes a factor that influences the decision to buy that product.
The number of reviews published by customers helps to increase the conversion rate. 50 or more reviews per product can mean a 4.6% increase in conversion rate.
The reviews published by customers can produce an average increase of 18% in sales:
- Increased conversion by 11%;
- Increased average order by 2%;
- Increased rate of return of visitors to the site by 5%
Products that contain customer reviews have a conversion rate 12.5% higher than products that do not contain reviews.
In addition to the benefits listed above, reviews play an important role when it comes to SEO (search engine optimization), because they generate unique content on the page. Talk to the SEO GFF experts at https://www.getfoundfast.com/ for more ways to improve your market presence.