Top 10 Ways to Build Your Email List as a Small Business Owner

Easy Methods to Build Your Small Business Email List

Email marketing for your email list

Email list building is one of the many marketing challenges small businesses face in their marketing efforts. The bigger your email list, the more potential customers you can bring in. But it’s hard to get people on board with giving out their personal information when there is such a large amount of spam being circulated around nowadays!

The good news is that there are some ways small businesses like yourself could help build their customer base. These methods are both simple and complex, but they can help any small businesses build their email lists.

1. Develop Real Compelling Content

One of the most  things to do when building an email list is to make sure that subscribers will be interested in the content you send them. After all, just the act of providing them with quality, relevant information should encourage them to sign up. This is the reason that people sign up for emails from news platforms; they want the content. You just have to figure out what that interesting content looks like for your audience.

2. Try Running a Contest

Creating a contest that requires submitting an email address is a simple yet very effective way of getting those addresses. The contest can be as simple or involved as you want. You can just ask for email addresses and choose one at random to get a free item or service from your store.

You can also get creative and ask people to share something else, like a photo or funny story on social media, to participate. Just remember to ask for an email address as well. When choosing the format of the contest and the prize, think about your customer base and what they likely want.

Email contest strategies 3. Try Other Freebies (Or Lead Magnets)

Contests aren’t the only type of offer that will encourage people to give you their email addresses. Offering something for free in exchange for an email address is called using a lead magnet.

Other examples include eBooks, product samples, coupons, free trials, and access to podcasts, webinars, and templates. Or give subscribers early access to features or products. Once again, think about your audience and what would appeal to them, as well as what works for your product. The best lead magnets are high-value ones.

4. Create Landing Pages

For the best results, consider making a landing page for your lead magnet or for your email list. This page should have the single goal of getting people to submit their email addresses. It keeps things simple and encourages visitors to take the desired action.

For the best results, incorporate social proof, make the copy customer-centric, and have one prominent call to action.

Landing Pages

5. Put Pop-ups on Your Website

While pop-ups asking for an email address are annoying, they also work. This is a great way to get the attention of anyone visiting your website. You can keep the form simple and just ask for an email address to encourage them to sign up for a newsletter. Or you can use it to offer a lead magnet or announce a contest.

6. Advertise Lead Magnets on Social Media

Your website shouldn’t be the only place that you advertise your lead magnets. You also want to advertise them on social media. You can do this via posts on your social media pages as well as via paid advertising.

Lead magnets on social media

7. Add Social Sharing Buttons

Take a look at the emails that you send out. If you don’t already have social sharing buttons, add them. One study found that social sharing buttons may boost click-through rates up to 158%. They are great for your SEO rankings, customer experience, and attracting new potential customers.

8. Encourage Referrals

Another option is to encourage referrals and subscriptions. For example, you could set up a referral program with discounts for both the person referring and the person being referred.

9. Attend Local Events

If your business regularly attends local events, use those as an opportunity to grow your email list. You can offer attendees lead magnets, including physical freebies and those mentioned above. Anytime your company is in the public eye at an event, try to get email addresses.

10. Limit What You Ask For

People are already hesitant about sharing information online, so don’t ask them for too much. Stick to their name, email address, and of course their permission. In addition to showing that you respect their privacy and alleviating security concerns, this also means that they can sign up very quickly.

If you follow these methods to drive customers to share their email addresses, you’ll be one step closer to growing your business.

For more information contact Get Found Fast Denver SEO Company

Should You Handle Your Own Keyword Optimization for SEO?

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Search engine optimization might have started as a simple technique back in the 1990’s, but over the decades, it evolved along with the world wide web itself, to become a very complex process by today. While there is no reason why you could not learn the ins, outs and intricacies of good SEO, the process is likely to take years, so that would be in many ways like repairing your own car – you could do it, but the learning phase will surely be long. Fortunately, there are many experienced Denver SEO company specialists who could help you – here are the benefits of hiring an expert Denver SEO firm :

  • A selection of the right techniques – SEO is a huge set of techniques, allowing marketers to choose the methods that best work for them. Your SEO specialist will know exactly what works for your business and what doesn’t, so with a professional, you can be sure that you will not waste time and money with inefficient techniques;
  • Permanent monitoring – your specialist will regularly check the relevant metrics to see which of your SEO techniques perform well and which are the ones that should be replaced. Your expert will also make recommendations for and implement the right changes.

Link Building Strategies Every Small Business Needs to Follow in 2022

Link Building Tips For All Small Businesses

link building

Building backlinks to your website is one of many important steps you can take to boost SEO rankings and bring more visitors to your website. Small businesses may feel intimidated by the idea of link building, not knowing where to start. Once you break it down into various tips, however, it becomes clear that while link building will take some effort, it is something any small business owner or marketing person should be able to handle. Keep these handy guidelines when working towards getting higher ranking sites linking with yours:

1. Develop High-quality and Useful Content

Your number one priority for link building should be to create high-quality content. Remember, it has to have a unique angle and appeal that people want in order for them not just pass by your links but also share it with others on social media platforms like Facebook or Twitter! This is the absolute best way to get organic links. This content doesn’t have to be written either. In addition to blog posts, it can be podcasts, infographics, how-to guides, tutorials, videos, and more.

  • Reuse What You Have

If you already have some content from other marketing efforts, take advantage of it! You can combine and repurpose content in a fresh way.

  • Promote Your Content

Just creating the right content won’t be enough; you also need to get it out there. To do so, find out what social media platforms your audience uses and promote on there.

2. Creating Some Local Content Will Help

The challenge with creating high-quality content is the level of competition you will face. The good news is that the competition reduces if you focus on more local or specific issues. For example, a bike store could make a blog post or video about great local bike paths. Think about topics that are relevant to your business and community.

Search Engine Optimization

3. Get Solid Ideas From Keyword Research

Typically, keyword research is done so you can include those keywords in your content marketing or bid on ads for them. This is a related idea, but a bit different. Essentially, you want to look at keywords to see what your audience is searching for. Specifically, pay attention to the intent behind the search. Then, use this to create the content that they want.

By creating quality content, you should automatically generate some backlinks.

4. Write Guest Posts

While putting high-quality content on your company’s website is useful, it isn’t your only option for building backlinks. You should also consider guest posts or appearing as a guest on a podcast or something similar. Just remember to focus on delivering useful and interesting content, not on backlinks. The backlinks should come naturally.

5. Work With Other Local Businesses

As a small business, you get a unique opportunity to build connections with other local businesses. You can then promote each other and become strategic partners. You share their content, and they share yours. If someone asks for a recommendation, you recommend them, and they do the same.

Work with other local businesses.

6. Work With Local Bloggers and Influencers

Don’t limit yourself to working with other “traditional” businesses. Consider working with local bloggers or influencers as well. You could both benefit from a partnership. For example, you could give them free products in exchange for a post or set up an affiliate partnership where they earn commissions.

7. Be Active Locally

Another link building method that focuses on local connections is interacting with the community. Consider sponsoring an event or hosting events. Most local events will have a website and list your website on it if you sponsor them. This will also get your company’s name in the local papers and social media pages.

Remember that you aren’t limited to sponsoring one-time events. You can also look for opportunities to sponsor local non-profits in the long term.

Think locally

8. Do Not Neglect Local Directories

You hopefully already listed your business on all the relevant local directories, as well as Yelp and Google My Business. If you haven’t, do so now. If you have, take a moment to confirm that all of the information on the listings is up to date.

Join Local Organizations to Get in More Directories

When looking for local directories you can have your business listed in, don’t forget about those from local organizations. For example, there may be a chamber of commerce focused on a particular demographic that you fit into.

With the help of these tips, you’ll be well on your way to building backlinks and increasing your audience.

If you need help with good quality link building visit our website here: GetFoundFast.com

Mixing SEO and PPC: What Do the Experts Recommend?

Denver SEO companies

SEO and PPC are the two most powerful techniques used by Denver SEO companies – two strategies that only strengthen each other when used together. While search engine optimization is the process of attracting traffic in an organic, natural way, by providing content that internet users consider interesting and relevant for their searches, pay per click involves placing ads strategically on the internet, the marketer paying only when the ad is clicked on. Experts recommend marketer to combine the two approaches for better results – here are some tips how:

  • Analyze how well your keywords are doing – it would be a huge waste of money to use paid ads in a field where you are dominating the searches organically anyway, so any strategy that combines PPC and SEO should start with a detailed and accurate analysis;
  • Adopt a hand-on attitude – launching a combines SEO-PPC campaign takes huge efforts. If you don’t want to waste those efforts, keep track of the results by regularly checking how effective your techniques are with metrics and react quickly if you see that a technique is not giving you the right results;
  • Don’t forget, a quality website is key – whatever mix of techniques you use, they won’t be efficient without a great website to point to, so make sure that your website is always attractive, informative and that your pages always load fast.

How Should You Use Google My Business to Find More Clients?

Denver SEO

Google My Business is an amazing, free digital tool launched by the search engine to help businesses find more customers locally, in the region around them. The tool is easy to use and very efficient – here are some tips from Denver SEO authorities on how to make the most of the GMB profile you set up for your business:

  • Fill in with all the details – Google My Business offers you the opportunity to add all the important details of your business, not only your business name, your business category, your phone numbers and your address, but your opening hours and a short description as well and you can also have your business address displayed on the Map to make it easier for customers to find you. When creating your profile, make sure to use all those fields to offer potential customers all the information they need to find you;
  • Add photos, too – images speak louder than words and your GMB profile allows you to use that feature for your advantage. Take some great pics of your business premises and upload them into your GMB profile – your photos will attract even more customers and will make it easier for them to find you as well.

8 Free Digital Marketing Tools That Every Small Business Should Be Aware Of

Digital Marketing Tools To Grow Your Business

Running a business is hard work, but having the right digital marketing tools doesn’t have to be. Growing your business will take hours of manpower, money, and motivation, especially in the beginning. One way to help keep your customers coming is to learn digital marketing skills. Marketing your business has never been easier or more cost-effective than in the age of the internet. We have put together a slew of free digital marketing tools for you to utilize while growing your company.

1. Google Analytics

Digital marketing tools - Google Analytics

If you’re going to be running any sort of web-based marketing, then it would behoove you to know how much traffic your site is getting. After all, if no one is visiting your site, how are you going to be able to market it effectively?

A tool like this can track engagement and website activity. This free tool is the perfect way to check the strategy of your SEO and get details about customer demographics. It can help you discover what is and isn’t working in your marketing strategy. It will tell you where you are getting most of your traffic and what pages are visited the most, as well as which pages are most engaging to visitors.

2. HootSuite

HootSuite

Maintaining a social media presence can be hard work, but it is necessary for digital marketing. To keep it more efficient, there are digital marketing tools like Hootsuite. Hootsuite provides a platform for your social media channels, allowing you to organize and schedule posts. You can track mentions and messages and calculate ROI with this effective tool.

3. LinkedIn

LinkedIn

This free tool is powerful for small business marketing, particularly with B2B companies. LinkedIn is highly trusted and has 722 million members and 55 million businesses across the US. With a LinkedIn profile, networking becomes a breeze.

4. Google My Business

Google My Business

If your business is heavily reliant on local traffic, then your Google My Business listing should be claimed. When your business is searched, it will not get shoved aside for others that offer similar products or services. But you need to do more than just claim your business. Encourage customers to leave reviews and add photos and do your part to keep details updated so this tool is optimized.

5. MailChimp

MailChimp

A quality email list can help you keep in contact with your customers and grow your business. Social media has not pushed email campaigns completely to the wayside. Social media followers do not work quite the same as an email list, which will allow for more control of your marketing campaign.

MailChimp is a very popular free management tool for email for up to 2,000 subscribers. It is the ideal way for small businesses to begin their email marketing. You can send surveys, segment your audience, and create tags.

6. HubSpot

HubSpot

Once your business starts running its digital marketing campaigns, it may be difficult to keep up with managing them all. Not only that, but you also need to have data available to make improvements. HubSpot offers marketing software that can optimize your digital marketing strategy. With their application, you can bring your various channels together and manage everything, creating a better ROI. Create landing pages, utilize live chats, and increase your engagement.

Other advantages you will get with HubSpot include lead management, email templates, content optimizing tools, analytics, optimized landing pages, social media management, and more. You can get started with their free package, and if your needs increase, they have more options.

7. Canva

Canva

You need visual content to keep your marketing campaigns alive. Graphics, pictures, memes, and infographics all help keep your clients engaged. Canva has evolved with many templates and tools to help with your business cards, social media, marketing posters, infographics, e-books, and everything else. They offer a host of free templates that are very useful. The site is full of photos you can use or upload your own. You can even utilize their tools to create new images! This really is one of the best digital marketing tools you can utilize for free!

8. Yoast

Yoast SEO

Your content is an excellent marketing tool. Keywords and topics are all wonderful but will need to be properly utilized when integrating your seo content. Use Yoast to get your SEO-optimized content up to par. There is a wonderful free version that will help you with readability and placing keywords and let you know what you are doing wrong. The free version allows you to get insight through audits and tips. Once you are familiar with this version, there are paid options that have more applications.

To do well in today’s business world, you need to make waves in the digital marketing world as well. You will need to be a jack of all trades and learn a variety of tools to build the best campaign. Luckily, there are plenty of free options above to get you started!

Is SEO Still Relevant for Promoting Medium and Large Size Businesses

Denver SEO expert

Search engine optimization has been around for decades and it is still the most efficient strategy and the strongest tool in the hands of marketers to advertise themselves, a tool that no marketer can afford to not use. Here is how SEO is still so relevant not only for small businesses, but for established medium-sized and large companies as well:

  • Giving the website the organic traffic it needs – for many companies, the traffic achieved through organic SEO is very often the only traffic that their website gets and SEO in itself is able to provide all the traffic needed for success;
  • A set of cost-efficient techniques – according to a trusted Denver SEO expert, many SEO techniques involve affordable and calculable costs and there are also many that are completely free – features that make SEO a great tool for companies in financial difficulties as well as for those looking for more growth;
  • A tool to build trust and credibility – the organic traffic that can be built with the help of a Denver SEO expert can serve as an excellent foundation for a solid business. Good SEO includes many techniques that help the business reach out to their target audiences and to engage them through interaction, establishing a personal connection.

The Main 4 Ways to Manage Your Small Business’s Online Reputation

Online Reputation Basics

Small businesses, like larger companies, need to be concerned with managing their online reputation. Even if you own a small business and don’t have an online presence, your customers might be talking about you on social media or other websites. This blog post will walk through four ways that will help manage the reputation of your small business and improve it’s chances in the marketplace..

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1. To Start Create Social Media Accounts and Keep Them Active

A social media presence is critical to your online visibility and online reputation. It’s vital to keep business social media accounts up and running once you’ve decided to establish them. This doesn’t imply you need to publish 20 times a day. Instead, choose something that feels right for your company and stick with it.

If you are not sure what to post, here are a few things to consider. How-to guides are perfect, while insider tips, anecdotes, and memes are also wonderful for your business. Giving your clients value through engaging posts will keep your followers engaged and make your presence more relatable.

Inactive and stale accounts make a business look unprofessional. Remember, an active social presence on just one platform is better than inactive accounts across several platforms.

2. Claim Your Business Name Across All Platforms

small business online reputation managment

One of your first steps as a small business owner should have been to claim your domain name and all social media names. If you haven’t already done so, do it now. If your ideal name is available, claim it immediately. You do not want to have your potential customers run across a competitor or imposter instead of you when they search for you online. If the perfect one isn’t available, get one that is as close as possible to your business name so customers can intuitively search it out.

You want your presence to be nearly identical across all platforms for branding and recognition purposes. This will add to your trustworthiness. When your social media matches up, it boosts your reputation online. This not only creates consistency across the brand but will also keep competitors from grabbing your space.

It is recommended to claim all social media handles right away. Only make these public when you know you can maintain them. An account that isn’t used is harmful, as mentioned above. Think about where your potential clients are most likely to be and utilize those accounts first. When you are ready to expand, your handles will be available.

3. Always Respond to and Monitor Online Reviews

Customers generally have something to say about businesses they work with. Whether it’s a raving review or a comment about something they didn’t like, feedback is inevitable. In surveys, three-quarters of people believe that checking reviews is important before working with a business. With this kind of influence, it is critical that you know what your reviews look like.

Depending on the type and size of your business, reviews may get posted to third-party sites such as OpenTable and Yelp. They may also just post about you on their site. The point is, wherever there is a discussion about your business, you need to be there. Google Alerts is one way of keeping track of these mentions.

Responding to both positive and negative reviews is important. When you respond to the positive reviews, you reinforce that you are a business that cares about service. When responding to negative reviews, you are showing your clients that they can give feedback and you are willing to work for a solution. Timely responses are the best responses.

4. Make Sure To Verify Your Google Listing

One way to be proactive about your online reputation is to claim your Google listing. This way, local searches can easily find you. This listing is the profile that pops up when you search your business in Google. It is important to fill all the details out and keep them accurate.

As many as 36% of customers said they find out about a business from an online search. As such, keep this listing updated with current details about your business, including when it’s open. Keeping this information accurate is the way to keep giving your customers the best impression.

reputation managment

Conclusion

Stepping into the digital world with your business can be intimidating. Luckily, there are tons of tools available for you to utilize to maintain your online reputation. All you need to do is be proactive and do some searches.

Contact Get Found Fast today for more information on how we can assist with your online reputation. 303-952-4900

3 Ways to Connect SEO with Your Social Media Campaigns

Denver SEO agency

There are many SEO strategies that you can use to achieve the desired results, one of the most efficient options being the inclusion of the tools provided by social media platforms. Here are some efficient ways to connect social media activities and your SEO strategy:

  • Use your social media profiles strategically – sharing social media content via the social networking profiles that you set up for your brand is a great way to get your message through and to attract new audience to your website. While you are at it, be aware that Google punishes duplicate contents, so make sure that you do not overuse your contents;
  • Use optimized content – the content that you share via social media needs to fulfill the same criteria as content used on websites: it needs to be unique, informative and it is a good idea to include images, charts, statistics, interesting quotes, maybe even videos to make your content more informative and more attractive as well;
  • Cross promoting – Accomplished Denver SEO agency professionals affirm that one of the most important techniques is to use content that includes a link to take interested users directly to your website and to edit your website and blog content to link directly to your social media pages as well.

How To Increase Your Facebook Reach In 2022

 Learn What Facebook Reach is and How You Can Grow Yours Quickly

how to increase your facebook reach

Facebook is the world’s largest social media network, and brands love it because they can connect with a truly global audience with more Facebook reach. The advertising tools that Facebook offers are also among some of best in business- which means any company trying to generate sales online will devote plenty time & resources towards cracking this marketing gold mine!

Facebook ads have steadily become more expensive over the years. The average CPM is now close to $11, and there are many factors that contribute this cost increase including an over-saturated Facebook marketplace coupled with too many advertisers vying for attention from similar audiences which pushes prices higher across-the-board for everyone involved in digital marketing today.

On the other hand, the organic reach has steadily declined on Facebook over the years. Brands can’t really reach people at scale unless they pay for it. Those who truly understand Facebook reach and take steps to maximize it organically end up saving a lot of money in the process.

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facebook reach tips

What is Facebook Reach?

Reach is a key metric on Facebook. The social network itself defines Facebook Reach as the number of unique users that saw any content from your Facebook Page or about your Page on their device.

For example, if you like a Page, you might see a post from it in your News Feed, where you might also see suggested posts by the algorithm from a Page that you haven’t liked. Simply put, reach is a metric that adds up all of the Facebook users that saw your brand on the social network.

There are three reporting windows for Facebook reach: 1-day, 7-day and 28-day. The way numbers are reported can often end up confusing people. The reporting increment you choose will dictate what your reach looks like.

Imagine if a user saw your content multiple times over two days. They would only be counted once on each individual day if you view reach in the 1-day reporting window. However, the same user would be counted only once in the 7-day and 28-day windows no matter how many times they came across your content.

This is merely a way to represent the same performance in a different way depending on the timespan to allow for more in-depth analysis.

how to increace Facebook followers

The main three types of Facebook reach you should keep in mind

Organic:  As they say, that the best things in life are free. So is the organic reach on Facebook. This includes users who like your page, interact with your content and those that see mentions of your page in their News Feed.

Viral: Going viral online for the right reasons is the dream for every brand. It provides them with an immense amount of reach at no cost. Viral reach includes Facebook users that see your content because of a third person, like their own friends who share your posts.

Paid: Lastly, paid reach is what you pay Facebook for. Use its tools to fine tune your campaigns, target the right audiences and wait for Facebook’s algorithm to do its thing. As previously mentioned, paid reach has gradually become more expensive.

The number of people who like your Facebook page isn’t your organic reach. Even if you have a million likes, only a very small fraction will serve your posts. Consider these numbers: By the end of 2020, the average reach for an organic Facebook post dropped to 5.2%. The average engagement rate is at 0.25%.

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Facebook marketing

That number drops further to 0.08% for those with over 100K followers. Facebook has made it abundantly clear that organic reach alone isn’t going to help brands achieve their objectives on the social network. They need to pay up.

There’s no need to lose all hope in organic reach just yet. By switching up a few things, it’s entirely possible to quickly grow your Facebook organic reach. This will enable you to better leverage the existing audience that has already been amassed through the Page.

Better organic reach also means that you need to spend less on Facebook advertising as you’d be able to get your message out more effectively to the people who already know about your brand and are known to engage with it.

Some simple steps to quickly grow your Facebook reach

Post when most of your followers are online

Recency is a big ranking factor that Facebook’s algorithm considers when deciding which posts to show users. It places new posts higher up in the News Feed. Facebook itself stresses that by posting when most of your followers are online, you have a greater chance of increasing your organic reach.

So dive deep into the audience metrics for your Facebook Page. See when most of your followers are online. Use the Post scheduling tool that Facebook provides to have new content lined up to publish at just the right moment.

Really Engage with your audience

Your Facebook page shouldn’t look like a link farm. Take time out to engage directly with the people who are interacting with your posts. Facebook’s algorithm considers interactions between users and Pages as a signal.

The more a user interacts, the more often they see posts from that Page. The best way to do that is to reply to users either in the comments or through Messenger. Keep them engaged and Facebook will keep serving them your posts.

Harness the power of the algorithm’s love for live video

Facebook’s algorithm really loves live video. The social network has been increasingly giving it more importance. Brands that use Facebook Live tend to see 6x more engagement compared to regular video posts.

Not only does it provide brands with a unique way of reaching out to their community, but it also helps them extract the best reach out of the algorithm.

Really though – Don’t give up on Facebook organic reach just yet

It’s easy to feel disheartened and think that unless you’re spending thousands of dollars on Facebook, it’s really not possible to get any traction on the social network. There are countless examples of brands who utilize these steps to elevate themselves on the world’s top social network.

This does require some trial and error. As long as you’re putting in the work and leveraging every tool that Facebook provides to improve your organic reach, it won’t be long before you start seeing some real results.

For more marketing advice visit our website at https://www.getfoundfast.com