How to Get Benefit from Link Building for SEO?

Link building has been and still is among the most important elements of off-page SEO, a technique that is aimed at attracting more links that come from other websites and point toward your website with the aim of improving your website’s ranking on search engines, especially on Google that uses the number of backlinks as an essential ranking factor.

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According to a local Denver SEO expert, here are some efficient ways to increase the number of your backlinks:

  • Use reciprocal linking carefully – link exchange is viewed positively only if it happens naturally, in a way that makes sense from the point of view of the user and not excessively, between partner websites;
  • Use article marketing wisely, too – do not use anchor texts full of commercial keywords, but you can add brand keywords as well as navigational terms;
  • Use forum posts and blog posts only if they are relevant for your website or for your niche – if you actively participate in a forum discussion or if you post on a blog, use the backlinks only if your participation is relevant for your website;
  • Never buy links – the links that you pay for can do more harm than good for your website ranking. Do not buy links – if you have in the past, eliminate all of them as quickly as possible.

SEO vs. PPC – What is the Difference

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SEO and PPC are both digital marketing techniques, but the two approaches are very different in terms of the situations in which they are used, the particular goals as well as the type of the desired results. Here are some of the most important differences that you should know about:

  • Costs – the pay per click process practically means that you will have to pay the search engine’s fee whenever an internet user clicks on your ad and only when it gets clicked on. The SEO process, on the other hand, does not involve such direct costs, the related expenses being composed of the overheads related to your SEO activities, the salaries of the people working on the process or the agency that you hire;
  • Website traffic – a Denver SEO agency with extensive experience confirms that the traffic you attract through SEO efforts is more substantial and the effects are more durable, though more difficult to achieve;
  • Ease of use – both methods require a well-planned, strategic approach, but SEO is usually a longer, much more complex process;
  • The purpose – SEO is the process of improving the ranking of your website for your targeted keywords, while PPC is usually more suitable for achieving success with particular campaigns. If your website is relatively new and you want a launch a promotional campaign, the best way to start is with PPC, followed soon by a complex SEO strategy.

Top 4 Industries Most Affected by Online Reviews

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Most people and companies looking for services and products online take the time to check as many online reviews as they can before picking their provider or supplier, therefore online reputation management has never been so important. However, not all industries are equally affected by online reviews – here are some in which companies must make it a priority to manage the online reviews they get:

  • The hospitality industry and restaurants – when people choose the restaurant to spend the evening in or the hotel for their next vacation, they want value for their money and they want to be sure they get what they want, especially if they are also willing to travel extensively to reach their destination. According to the statistics, almost half of the customers would not choose a restaurant or a hotel that does not have any reviews and a single bad review can cause the loss of up to 30 reservations;
  • Healthcare – another industry in which people are looking for specialists that they can trust and rely extensively on online reviews;
  • E-commerce – almost 90% of the people looking for a product to buy online will check online reviews and will rely on the opinions of others before they make a purchase;
  • Services – real estate services, beauty salons, home repair services and consulting services are also niches that are very sensitive to online reviews.
  • If your business is in need of expert digital marketing strategies, contact the best at

6 Best Practices to Manage Customer Relationships Effectively

Customer management is the process of offering your customers the best possible buying experience. Good customer management can ensure the loyalty of your customers and is invaluable in the process of brand building and advertising itself, but developing a strategy that encompasses methods to handle the wide variety of possible situations is no easy task.

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Here are some best practices to help you:

  • Treat your customer the way you want to be treated – if you think about your experience as a customer, you surely know the difference between respectful and helpful treatment and unacceptable treatment. Service driven Denver SEO companies emphasize that you make sure that your customer service team knows the difference, too and that they always communicate politely and seek a solution to any situation;
  • Reward loyal customers – all your customers deserve the same excellent treatment, but your old, loyal customers deserve some extra appreciation. Offer these special customers discount coupons or offer them corporate gifts – they will appreciate the gesture and stay loyal to you in the future, too;
  • Elicit feedback and pay attention to it, too – asking for feedback has positive value in itself, but it is also important to consider the criticism formulated by your customers and to correct the issues signaled. Ask for feedback regularly, thank your customers for their opinions and let them know that you really care.

Google Page Experience Algorithm Update Moved to Mid-June

Google Page Experience Algorithm Update

Google has moved the Google Page Experience algorithm update from May to mid-June 2021. Website owners can expect to see some changes in how their sites are ranked in Google search results. It’s going to be important to understand when these changes are coming and what effect they might have on website rankings. A range of modifications is to be expected.

These include assessing a variety of signals, such as mobile-friendliness, site speed, security, HTTPS usage, and more to determine where to rank a page or site in a Google ranking. For any individual or business using search engine optimization (SEO) as part of their marketing, it’s imperative to understand the upcoming update and prepare for it.

What Is the Google Page Experience Update?

Google’s latest search algorithm is called the Page Experience update, and it is a major update compared to many of the other regular updates that Google does. Because of this, the company first announced it as early as May 2020, which gave more notice than usual of the upcoming modifications. What the new page experience update is going to do is make revisions to some of the most important page experience signals such as Core Web Vitals metrics and the Google search Top Stories carousel feature.

How Often Does Google Change Its Algorithm?

Google’s ranking system relies on its array of proprietary algorithms to determine where pages fall on the search engine result page. These mathematical relationships allow the search engine to rank internet pages based on a range of metrics. Once an internet user types in a search query, Google’s algorithms allow it to find and return the most relevant results each time with the appropriate ranking.

With so many variables at play, the company must strive to ensure that its search engine provides accurate results for each query as well as a good user experience. This is made possible by continuously looking for opportunities for improvement in how ranking is calculated and search query results are displayed. These tweaks and refinement are implemented through regular Google algorithm updates. Many of these are minor and don’t make the news headlines. Some estimates put the annual Google search algorithm update figure at around 500 times a year.

The page experience update coming soon is much more significant, as you are soon going to see.  Every individual or business with a website is going to want to pay attention to the rollout of the new algorithm update. With so much organic and paid traffic coming from SEO and other digital marketing strategies, any changes to the Google algorithm are going to have a bearing on site rankings and, as a result, website traffic.

Timeline for the Page Experience Rollout

The Google algorithm update was initially supposed to launch in May 2021. Recently, Google has announced that they plan to delay the update for another month and launch it in mid-June 2021 instead. One of the reasons for this delay is to give site owners an extra month to get ready for the changes, as these are going to impact where each site appears in the relevant Google search results.

It is not going to be until August 2021, however, when the full impact of the Page Experience update is going to be in place. This gradual rollout provides a window period to monitor what the effect of the changes is going to be.

The Page Experience Update Details

What can site owners expect from the changes, and how can they prepare? There’s no need to worry about what’s to come. The changes are numerous, but they are not expected to drastically change where your pages rank. As long as you understand the updates, and make an effort to meet all the criteria, you can expect your site rankings to keep up with the new algorithm.

As mentioned earlier, the page experience updates coming soon are going to be looking at such as Core Web Vitals and the Top Stories feature on the Google website search results. Here are a few more details on each of these.

Core Web Vitals

Understanding Core Web Vitals

Core Web Vitals are page experience metrics. They indicate the speed of a web page, which goes towards creating a good page experience for all users. With the page experience changes due, each of them is going to become a Google search ranking factor.

By understanding and optimizing these metrics, a site owner can improve how users perceive the experience of interacting with the web page of the brand or business. There are three page experience metrics in the Core Web Vitals report, and you can find out what each one means below.

Largest Contentful Paint (LCP)

This metric is a measure of how fast a page loads to allow the website visitor to see what is displayed on the screen. The faster the load time, the better the user experience.

First Input Delay (FID)

This page experience metric is a measure of the speed with which the visitor interacts with the page. A click of a button is an example of such an interaction.

Cumulative Layout Shift (CLS)

The CLS measures how quickly a web page is visually stable. The sooner your page visitor can get a clear visual of what is on the page, the happier the person is going to be. It only takes a few extra seconds of delay for a hurried visitor to get impatient and potentially leave your page or site altogether.

If you want to get an indication of your website’s performance as far as these three-speed signals go, Google has a free tool known as PageSpeed Insights that you can take advantage of. You can check the speed metrics of each page individually. Another free tool from Google that might be very handy is the Search Console. With this tool, you can pick up on other technical issues that your site might have apart from speed issues.

Additional Page Experience Signals

Google plans to combine other page experience signals with the three explained above to give a new and improved Page Experience report. This report is available in the Google search Console.

Here are some of the other page experience signal metrics to familiarize yourself with:

  • Mobile usability- With a growing number of users making their mobile devices the primary way they search the internet, the importance of mobile-friendly web pages cannot be overstated. For a URL to score a “Good” status for this page experience signal, it must not have any mobile usability errors.
  • Security- Any sites with outstanding security issues are not eligible for “Good” page experience status for any of their URLs. Without the assurance of safe browsing, it’s unlikely that your website can provide a good user experience.
  • HTTPS- For your website to qualify for “Good” status, it must also be served over HTTPS.
  • Ad user experience- While advertising is a necessary and valuable part of digital marketing, if it comes across as intrusive and distracting, this can override having great page experience sessions for your website visitors. Google can flag a page for a bad ad experience, and this automatically disqualifies all the other website pages from having a good user experience.


Once each page experience signal above is evaluated, the Page Experience report can be generated. This report measures the percentage of URLs on a website that provide a good user experience. This information is invaluable, and site owners can use the insights as an indicator of opportunities for improvement to their sites and pages.

Another update that comes with the above is in Google’s Search Performance report, which you can also find in the Search Console. You are going to be able to filter the data for pages that offer a good user experience.

As far as Google News goes, you can expect a couple of changes. One of these is the expansion of non-AMP content usage across and mobile apps. Currently, AMP badges indicate AMP content. With the changes coming from mid-June 2021, Google plans to remove these badges.

The Top Stories in a Google Search is to be updated so that it shows all news content meeting the requirements of Google’s news policies. One other change on the cards is the use of visual indicators to highlight pages in the search results that offer a good user experience. These sites and pages would have met the criteria for a solid page experience.


There are quite a few changes that you can expect to see with the Google page experience update starting in mid-June 2021. Site owners can prepare themselves by familiarizing themselves with the current Google algorithms and how these are going to change. Armed with this information and the free tools that Google offers to evaluate the performance of your sites, you can build a better website that ticks the boxes as far as the key components of page experience go.

With a range of improvements in your site design, SEO, and digital marketing, you can make progress with signals such as mobile friendliness, site trustworthiness, site speed, and eventually, ranking. While your pages aren’t going to make higher rankings overnight, if you prepare now and follow what the rollout of the new page experience Google is doing, you can stay ahead of the game.

If you need assistance with preparing your website for the Google Page Experience Algorithm Update contact us today! 303-952-4900 or vist our website at






Best Keyword Research Tools for SEO in 2021

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Using the right keywords is essential for the success of your online contents and, with those contents, for the success of your website as well. The best way to find out the most relevant keywords to structure your contents around is to do a little keyword research and the best way to do that is through the use of keyword research tools – Get Found Fast, a leading SEO Digital Marketing firm, shares below some of the most efficient, easiest to use:

  • Free tools – if Google is the search engine that you want to optimize your contents for, Google Keyword Planner is very useful. To be able to access it, you will need a Goggle Ads account, but you will not need to have any active campaigns or to pay for anything. The tool has lots of features, one of the most important ones is that when you enter keywords into the search bar, the tool displays the number of monthly searches for the keyword;
  • Tools available for a fee – there are many versatile tools that you can also use, such as SEMrush or AnswerThePublic. Most of them have either a free trial that you can test, switching to a paid plan after 30 days or so or they have a free version that you can use for as long as you want as well as paid plans.

Why Do Online Reviews Matter for E-commerce Websites?

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Using an e-commerce website to shop for products offers numerous advantages over shopping in physical stores – the entire process is much more convenient and can be handled from the comfort of your home. However, the process has one shortcoming: shoppers cannot actually touch and try the products that they order, they have to rely on product descriptions and images. This special feature is just one of the many that make online reviews so important for online sales – here are some more:

  • Inspiring trust – more than 80% of online shoppers say that they trust online reviews as much as personal recommendations from people they respect;
  • The more reviews, the better – online shoppers spend relatively long looking for and reading reviews about the marketer as well as the product. SEO Denver authorities confirm that the more positive reviews online shoppers find, the more confidently they commit to the purchase;
  • Benefits for SEO efforts – customer reviews contribute a lot to the marketer’s efforts to improve their website’s ranking on search engine results pages. Most reviews contain product names as well as e-commerce URL’s, making them very useful for SEO campaigns without adding any costs or requiring any action (beside good service and excellent products, of course).

How to Get Benefit from Link Building for SEO?

Link building is the strategy designed to increase the number of links that point towards your website. Links are like referrals – when a website considered to be reputable and authoritative in your field or business refers to your website in the form of a link, your website’s rating will improve and it will move upward on the results pages returned by your search engine when internet users enter the keywords you are targeting.Denver SEO

Conscious link building, get more information at, is a process that brings many benefits – here are some:

  • Better search engine rankings – the more backlinks you have, the more appreciation your will earn from your search engine in the form of better rankings;
  • Increased traffic – one of the principle goals of any blog or website is to maximize the number of people who see the site and engage with it. The more links your website gets, the more intense the traffic will be to your site;
  • More opportunities to generate revenue – whether you use your website to sell products and services and your aim is to become a high-paid influencer, higher website visibility and more traffic to your pages will give you the opportunity to increase your revenue by turning your visitors into clients and customers.

What is Organic SEO?

Organic SEO is a complex marketing strategy that uses multiple forms of unpaid advertising, aimed at naturally improving a website’s ranking on search engines and at attracting more visitors to the website in hope of convincing them to become customers.

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Unlike non-organic SEO, that relies heavily on paid ads and quick results the beneficial effects last short, organic SEO does not bring results overnight, but the results that it does deliver are highly appreciated by search engines and rewarded with improved rankings that last. A Denver SEO firm designs an organic campaign, usually starting with the creation of the profile of the website’s targeted audience, followed by the selection and the implementation of the right methods to reach out to that audience. Organic SEO techniques include ensuring that the pages of the website are aesthetically pleasing and working flawlessly on desktop computers as well as on mobile devices and publishing high-quality, unique and relevant content that is optimized around the most relevant keywords, not only on the website, but across several channels, including social networking platforms. The process usually involves indexing not only for text content, but for the images and videos used on the website and on other channels as well as technical tools, such as optimizing page load time to ensure a great user experience, too.

Best Practices for your Business’s Blog

Writing a business blog might seem like a daunting task and it does involve lots of time, work and dedication, but if you follow these Denver SEO best practices, you can be sure that your blog will gain exposure and it will help you achieve the business success you are looking for:

  • Target the right keywords – using keywords strategically has been and will be one of the best ways to optimize your blog and to ensure that your content will reach your target audience. Research the keywords used by your audience, then use them in the URL of the post, in the title as well as in the content body;

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  • Write captivating, unique content – a successful blog is one that offers captivating, unique content that keeps the blog’s visitor on the page. Google evaluates blogs based on many criteria, one of them being the amount of time that visitors spend on a specific page, so make sure you offer content that is relevant for your target group;
  • Post regularly – maintaining the place that your blog occupies on search engines is an ongoing task. If you have achieved a high ranking, keep up the good work and publish posts regularly to maintain your position, too.