Search engine optimization has come a long way since it emerged and the changes have been especially speedy in the last five years. Here is how:
Increased focus on the content and its quality – search engines, especially Google, have very specific guidelines for what accounts as good, valuable website content, the implementation of which has considerably improved the contents available on websites;
The mobile device boost – the gradual, but fast extension of internet usage from desktop computers to mobile devices has entirely changed the way websites are designed and created and the process has also influenced the contents displayed on websites;
No more keyword stuffing – the search engine algorithms that have been introduced to map user intent rather than search for mere keywords has put an end to keyword stuffing, a practice so common before. Keyword search is till important and websites continue to be optimized for keywords that are relevant to them, but success with the method now requires a more strategic approach by Denver seo companies;
The importance of page speed – nobody likes to be kept waiting, especially if we need ´the sought for information right away. Websites are today paying increasing attention to user experience and are making considerable efforts to reduce the time their pages need to load.
Starting out with promoting your website through an SEO and online marketing campaign can be a difficult prospect. With the advice of a dependable SEO expert found here https://www.getfoundfast.com/, you can make sure your endeavor is a complete success, but you’ll also need to know what questions to ask:
What is the best type of strategy I can use to promote my website? A lot of the time, online business owners tend to focus on the wrong SEO methods, using articles when they should be focusing on video, or ignoring onsite SEO. A dependable SEO expert will help you avoid any confusion and find the right technique.
Is my website equipped to deal with future changes to SEO requirements? Search engine optimization and marketing are in a constant state of flux, so you need to talk to the SEO expert you consult about your website and whether or not it can stay up to speed with all the changes.
How should I change my approach to SEO content? Do I need to delegate? Each online business and website requires a different volume of SEO content. You need to be aware of the exact amount you need, the quality level you require and whether or not your schedule is equipped to handle the changes. If not, you might have to delegate certain tasks such as blogging, as well as writing content for your videos and social media posts.
There are some things that are just plain and simple. Like, if you want to live you must breathe, or if you have a website you need to be defending it. How you breathe and how you keep your website secure gets more complicated, but the simple truths remain.
A massive distributed brute force attack campaign targeting WordPress sites started this morning at 3am Universal Time, 7pm Pacific Time. The attack is broad in that it uses a large number of attacking IPs, and is also deep in that each IP is generating a huge number of attacks. This is the most aggressive campaign we have seen to date, peaking at over 14 million attacks per hour.
The attack campaign was so severe that we had to scale up our logging infrastructure to cope with the volume when it kicked off, which makes it clear that this is the highest volume attack that we have seen in Wordfence history, since 2012.
The campaign continues to ramp up in volume during the past hour as we publish this post. A graph of the attack volumes is shown below which shows the number of attacks per hour and the number of attacking IPs that we see each hour.
Our infrastructure automatically blacklisted the participating IPs in real-time and distributed those to our Premium customers. This all happened unattended early this morning. We continue to monitor the campaign and are analyzing its origin and who is behind it. Read more at wordfence.com…
It’s late 2017, and we’re going to go out on a limb and say you have a website for your business (If not it’s time to come out from under the rock and get one!) but not all websites are created equal. If your website wasn’t designed properly or hasn’t been refreshed in a few years, you are due for an update. Not updating your website could be costing your business money right now.
One of the most important metrics for your site performance is how quickly it loads. The longer your page takes to load, the more likely your clients are to go somewhere else. This metric also affects how well your page will rank with Google and Facebook, both sites will penalize your site for loading slower by moving you below your competition.
Your website is often times the first look potential clients get of your business. If they find their way to your page, you don’t want to scare them off by having a site that looks like it was made in 1995. The design should be catchy enough to draw users in but not so flashy that people get lost in the content.
You won’t know what your clients are going to be viewing your site with—desktop, mobile, tablet—so your site needs to be responsive and optimize its display accordingly. Look at your website on your phone, is it easy to read and navigate through? Does it load quickly on mobile? If not, people are leaving your page before they can convert.
CONVERSION RATE OPTIMIZATION:
A website should guide the user through the pages of your website in an intuitive way. They need to find the information they are looking for before they knew they were looking for it. Each page should inform them and move them closer to the crucial conversion point. Whether you are looking for them to hit “buy now” or “fill out a contact form” our web team understands how to guide the user through the experience.
With the growth of the internet, social media, and lots and lots of data the ability to market your business to the exact people you want to has become easier than ever. Now with more people than ever using mobile devices to search for things hyperlocal marketing is going to be huge. Think about the last time you were looking for a place to eat, a lot of you pulled out your phones and typed in “food near me”.
Hyperlocal marketing will soar in 2017: 5 tips to stay on top The conversation about local search is not a new one; marketers have been discussing the importance of targeting customers by location for the past decade. Recently, it has been pushed back into the industry forefront with the rise of hyperlocal search and its relationship to mobile. Google Trends clearly show a dramatic increase in “near me” queries, particularly since mid-2015.
Hyperlocal targeting, or marketing to customers within your area based upon their location, has the potential to help brands answer the immediate needs of their prospects. Understanding how to optimize your content for these users can provide brands with an excellent opportunity for success. Google has also been showing signs of pushing people toward hyperlocal. Back in 2016, Barry Schwartz reported a noticeable reduction in the number of pages offered for Google Maps search results, suggesting an effort to narrow the results down to a smaller geographic area. Google wants to better serve users by personalizing their results based upon their exact location. searchengineland.com
With Hyperlocal targeting playing such a big part of Google search it is important your website contains the right elements for proper placement when that search is done. In the article above the writer points out that your Google My Business must master the basics and they are right on this point because it plays such a crucial part in ranking in the 3-pack.
Quick grab your phone! Chances are you didn’t have to reach very far for it. In our society we are attached at the thumb tip to our mobile devices. We carry our little computers with us everywhere we go and if we don’t have them we feel the anxiety of being naked without it. So it’s no surprise that if you have a website people are going to be looking for it and accessing it via their handheld.
With a mass of people using their phones, it is imperative that your business website be ready and optimized for phone use. Unless you think we are going to do away with our phones, you might want to take a look at these tips and see how you can implement them with your site.
Look around any public place and you will more than likely see people staring at their smartphones. The biggest advantage of mobile marketing is that it lets businesses get directly in front of their customers’ eyes at virtually any time. Brands everywhere are realizing that mobile is truly the marketing avenue that never sleeps. Here are five tips to help navigate this landscape successfully.” Read more…
The article does a really good job laying out some of the most important aspects your mobile website needs. Often times I see to many companies trying add to many unnecessary gadgets to the function of their website.
One of the key elements the writer points out is that keeping your mobile website SIMPLE is a recipe for success. At Get Found Fast we offer full responsive WordPress website designs that work perfect on mobile devices. To learn how we can make for website mobile, ready contact our web design company in Denver today.
“Some platforms alter things like images to automatically be more mobile-friendly.”
Ever since the advent of smartphones, mobile responsive websites have become an ever-increasing need for businesses. In fact, according to statistics, mobile internet usage surpassed desktop internet usage sometime in 2014 and as of 2016 continues to grow.
What has been the response to all this mobile responsive shenanigans?
A lot of adaptation. And not just with businesses, but also with the platforms (WordPress, Drupal, etc.) these businesses run their websites on.
These platforms have taken some pretty effective measures to deal with the sweeping wave of mobile devices. Code has been added, functions have been tweaked and platforms have evolved to automatically format the entire website to fit and run on a mobile device. Not only that, some platforms alter things like images to automatically be more mobile friendly.
WordPress Responsive Images
Autommatic (the mad geniuses behind WordPress and a sleuth of other plugins and web services) have always been at the forefront of altering the WordPress to work as a mobile friendly platform. Not only that, they’re also in the business of providing tools which allow users to build their own mobile friendly websites.
One of the more interesting and recent alterations to the WordPress platform comes in the form of how it handles images.
If you’re at all familiar with the basics of WordPress, then you know that when you begin putting in content for a blog post, you are allowed the option of uploading and adding images through the media library.
In the past, these images would usually not cause too many issues. However, depending on the size (not dimensions but kilobytes/megabytes), the images could bog down your website and decrease pagespeed.
To combat this issue, WordPress began testing with a code attribute known as “srcset” (pronounced “source set”).
What is srcset?
To avoid going off into an extremely confusing tangent, I’ll just say that srcset was an experimental attribute created by web developers that you could add to the code used for images on a website. What it does is provide a way for a web designer to change an image depending on the resolution of the device (whether it’s a desktop, laptop, tablet or smartphone).
Here is an example of srcset in action:
So at this point you might be wondering what srcset has to do with WordPress.
Well, when one of the major updates (4.4) dropped for WordPress, it included support for the srcset attribute. When you upload an image to WordPress, it automatically creates several different sizes. This functionality has been inherent in WordPress for a long time.
With the addition of srcset support, the WordPress system will now automatically choose the image with the best dimensions and size for the device you’re using to look at the website.
Therefore srcset = very good for your website and by extension, your business.
WordPress is just one of many digital marketing topics on which we’re experts and we at Get Found Fast have developed a new seminar series called The Digital Downloadto help you discover the true digital marketer within yourself. Learn more on how to bring that marketer out and start to enhance an online presence for yourself, your company or your brand. Join us to learn how to master the techniques behind getting online leads, improving your website and growing your online revenue.
PICTURE THIS: Digital marketing as an art form in itself.
Think of it as an art that many business owners and marketing entrepreneurs try so hard to master. Think of how it expresses who you are as a person, company or brand. It’s your voice. It’s open for interpretation. If you master the techniques behind getting online leads, improving your website and growing your online revenue, others will start to take notice in your online marketing masterpieces that you create.
Have you ever seen a piece of artwork that has made you say, “I can do that,” only to try it and fail miserably? Truth is, there’s a whole lot more to painting than just putting brush to paper. Using the right colors, brushes and tools contributes to the overall portrait of the painting. It’s no different with digital marketing. It’s not just about creating a website, starting a few social media pages such as Facebook or Twitter, including your phone number, then sitting back and hoping the phone will ring — it’s about paying extra attention to the tools and elements that complement each other and make up the greater picture of your online presence.
CONSIDER THIS: Just as a HOW-TO-DRAW tutorial, let’s start with the basics, so put your pencil to paper as we outline a few important factors that contribute to your digital presence and paint a picture of your online landscape.
No matter the size of your business, this is a basic requirement to having an online presence and creating a digital landscape. Having a website helps build credibility, as your customers who are able to find your site are more likely to purchase from you. It also gives visitors helpful content they need. Your website allows your customers to contact you easier, with your phone number, contact forms and calls-to-action right in front of them. With a website, you won’t have to worry about hours, as your customers can see your products showcased 24/7, meaning they can buy when they’re ready.
While it’s a basic necessity, just having a website isn’t enough. Just because you’ve created a website doesn’t mean your clients know about it or even know how to find you. For this reason, there are things you need to do to help with your digital presence and landscape. If you want your website to stand out above the rest, you need to be willing to pay attention to the details that contribute to the overall picture.
Google Analytics – Probably one of the most important yet underused digital marketing tools for businesses. Are you curious to see how your website is actually doing? If you don’t have a tool to measure with, how will you ever know what you’re doing right — or wrong? It’s so much easier to come up with a solution to your website issues, once you can identify what those issues are. If you need to know in which areas to tweak your website to make it the best it can possibly be, don’t forget to use this essential tool. Google Analytics allows you to measure the overall user experience, as well as effectiveness of your content and calls-to-action. Speaking of content and calls-to-action…
Conversion Rate Optimization (CRO) – A necessary action for turning the casual browser into a meaningful conversion. Now that you have analytics and maybe even some user feedback, you need to know what to do with it, to improve your website’s overall performance — that’s where CRO comes in. Your customers have a limited amount of patience when looking for what they want/need. What are your customers actually looking for when they come to your site? What are they craving that you’re not giving them, leading to a higher bounce rate? CRO takes the traffic you already have going to your site and makes the most of it. If you’re not having much traffic on your site, CRO helps with that too, through improving your content and CTAs (calls-to-action). Is the layout to your webpages and landing pages easy to read and follow? Are their eyes being guided through the useful content to your CTA? Maybe you try a different pattern layout for your readers. Once they’re on a landing page — or any other page — is your call-to-action easily visible and clickable? What’s the verbiage like?
A complete online presence and digital landscape consists of several other aspects.
2. Search Engine Optimization (SEO)
PICTURE THIS: Imagine you’re a librarian, working by yourself at an enormous library.
A library which just so happens to have every book in the world. Other people depend on you to find the exact book that they’re looking for. In order for you to help them, you have to collect a ton of information — like knowing what’s inside every single book and how they relate to each other, if they do at all — and give people relevant results. Search engines are no different, in that they take in a lot of information, index it, and present all relevant information when it’s being searched for.
SEO plays a crucial role in creating, magnifying and maintaining your online presence. It helps with getting your website more traffic from organic search results on different search engines, relating to your business. Including the right keywords in your content helps search engines understand what your business and products are all about, thus more accurately indexing you in their giant library of information. When others go searching for those same keywords that are included in your content, the search engine “librarians” present them with your relevant content. This helps you reach your overall potential with your online presence and digital landscape. Here’s how else SEO can help you with that bigger picture:
Improves viewership and organic search rankings – Want to “Get Found Fast?” SEO will help search engines recognize just how important and useful you are to your audience, thus ranking you better. Most clicks go to the first search results presented to the viewer. Are you missing out?
Produces more relevant traffic with a higher potential for conversion – Your customers have problems that you can solve — so tell the search engine “librarians” through the content you include throughout your digital landscape. They can see it and show your customers just how relevant you are. If you’re coming up first in search results, potential customers will believe you have the answers above all others.
There are plenty of other benefits to adding the art of SEO to your overall digital picture, as it is one of the most cost-effective measurement tools for digital marketing. It takes patience as SEO won’t help your online presence overnight, but once the steam engine starts rolling, you’ll see you start to climb the ranks slowly and see significant results. Adding key factors like quality content, keyword research, specific words and phrases, fresh, hot topics and making sure your website is mobile-friendly will all help the steam engine gain momentum.
Just like every other artist, you need to be able to step back from your artwork and measure the elements. Evaluate what factors can be corrected, what parts of the painting could use more attention and adjust accordingly. The technique of optimizing your content for search engines is no different.
Search engine spiders (bots) can easily tell which pages are consistently getting more and more traffic and which pages are simply just floating, being ignored and taking up space. A strong and consistent presence on social media platforms that link to your website add to your overall digital picture and help boost your site’s SEO.
3. Social Media
Social media for some business owners might seem like an afterthought, but it can be a great marketing tool to help paint a more beautiful digital landscape and grow your online presence. NOT having an active social media presence only takes away from your credibility and makes you look anti-social. You might as well not exist as a brand if you’re not represented on at least a few social media channels. If social media users can’t see you join in on conversations on social media platforms, they’ll simply not want to have a conversation with you at all — and that’s potential traffic to your site that you’re missing out on. There’s no better digital marketing tool that helps build brand awareness like social media.
Don’t go painting your brand across every social media network just yet — you don’t need to be on ALL of them, but study and learn each network and its specific audience before you decide which ones are best for your business.
FACEBOOK – The giant of the social media world is an unstoppable force to be recokned with. Don’t let the numbers fool you into thinking it’s easy to generate revenue from Facebook. It takes time, dedication and careful planning to make your mark. Some consider it a waste of time but it can be very successful through the creation and management of Facebook groups as discussed at the start of this article. If you do succeed on Facebook it can be a great place to drive traffic and convert on your website. Advertising directly on Facebook doesn’t always have a great effect on people.
TWITTER – Twitter is in position to make big moves and it all started last year with their deal with Google. Before that deal, Tweets weren’t getting indexed. Now they are and as time goes on, more and more tweets will get found in organic search. Because of this, engaging your fans on Twitter kills two birds (sorry Twitter) with one stone. A tweet now carries a powerful search engine optimization punch. It will create social back links to your website and create another way for people to find you. Twitter is well-known for having news before the news and watching how people react to it on the fly. It’s the fastest way to keep tabs on current events and watch word-of-mouth advertising and social proof take flight in real time. For how long it’s been around it only has around a 300-million user base. With their Tweets now getting indexed this will go up. As businesses understand the importance of how it coincides with search rankings in a positive way they will establish a presence on there.
INSTAGRAM – Instagram is exploding in popularity. It currently has 400 million active users which is more than Twitter which has been around for much longer. While instagram posts won’t get indexed in Google search it doesn’t necessarily have to with the amount of people on it. It’s a great place to flesh out your company’s story and values through beautiful photos and filters. It’s more edgy and trendy than Facebook but is a great place to market yourself as a visually-appealing business. While google won’t index individual posts posting your links on Instagram can help your search ranking. Establishing yourself on Instagram is important for people who are attracted to the more visual aspects of the world. Not everyone wants to interact with content in the from of text or articles. You can also post videos with filters on them as well. Think of instagram as the creative side of your businesses personality. People want to see your personality before deciding to buy from you or give you their information.
LINKEDIN – Linkedin is the more professional version of Facebook. It’s an excellent place for businesses and professionals to generate leads and make connections. It’s like a virtual resume and if you want to establish yourself as an expert this is the place to do it. A good way to utilize Linkedin is to require your employees to have profiles with links back to your websites and post blogs that are useful. An example would be a digital marketing agency discussing the benefits of search engine optimization. If you can establish your workforce as experts in your area it can become a powerful lead generation platform
Of course these aren’t all of the social media networks out there, but this gives you an idea of how different each platform is. No matter which platforms you deem best for business, you’ll realize how much it helps with visualizing your digital landscape. Just as most artists have a visual inspiration behind every landscape they draw or paint, social media gives you an idea of a digital landscape to look to, to paint your very own for your business.
There’s a digital marketing artist inside each one of us, and we at Get Found Fast have developed a new seminar series called The Digital Downloadto help you discover the true artist within yourself. Learn more on how to bring that artist out and start to paint a marketing picture for yourself, your company or your brand on the online canvas.
Are you having trouble “hooking” your web audience?
Is it hard to have them travel through your website and engage as you’d planned?
Formulating your web design is one of the first and most important steps in creating an engaging site with high conversion rates.
In strategizing your web design and layout, don’t try and force the visual flow of things, stick to SCIENCE – scientific studies that show where viewers’ eyes are going naturally – such studies show that eyes move across your website from left to right, top to bottom, in a pattern much like an ‘F.’
What the “F” is an “F-Pattern?”
What’s happening a lot of times – as you are probably doing right now – is when most people “read” something (in this case a website), they’re not really reading ALL OF IT top-to-bottom, but they tend to SKIM or SCAN it.
As they’re scanning through these different blog posts or different web pages, their eyes tend to follow a certain pattern – an F-Pattern – scanning through the content.
It’s a natural reading instinct, to make sure what we’re reading is actually useful, relevant content.
So, the F-Pattern is what people naturally follow when they read content. In this case, content on your website!
FIRST – viewers generally read across the full length of the headline and then return back to the left side of the page.
NEXT – they sort of scan across to the right again and pick up certain elements like visuals or sub headlines, before returning back to the left side of the page once again.
AFTER THAT – the eyes don’t venture out too much more to the right, and they only pick up a few more key things before they come to a conclusion and make their decision – should I stay or should I go?
What does the F-Pattern tell you about your users’ behavior?
Most readers don’t actually read long blocks of text.
It only takes users a few seconds to determine whether they like the content they see or not.
How do you use the F-Pattern to your advantage?
Have the contact info in the top part of the page.
Put your most important information FIRST.
Make visuals and headlines (as well as call-to-actions) AWESOME, INTERESTING and ENGAGING.
Use bullet points along the vertical length of the F-Pattern (as I’m doing now).
The ‘F’ Doesn’t Stand for ‘FLAWLESS,’ though…
Yes, this pattern is a successful layout to your web pages, but it’s not the be-all, end-all solution.
There are other layout patterns you can try, such as the Z-Pattern and the Gutenberg diagram. While the F-Pattern IS a very common perusing practice, there are always exceptions to the rule. It’s all about A/B testing, to see which one seems to work for your users the best. We suggest resetting the F-Pattern with an engaging contact form, call-to-action or visual that breaks up the repetitiveness every once in awhile.
Is it the same for mobile devices?
NO – not at all. In fact with mobile design, disregard everything you just read here. You see, a mobile device doesn’t have as wide of a screen to be able to scan in the same pattern. Instead, eyes are drawn towards the middle of the device, so make sure your mobile responsive design reflects this. Headlines and engaging visuals are still important though, so make sure they continue to stand out on mobile devices
What should I take away from this?
Get to the bottom line – on the top line.
F-Pattern can get repetitive and boring, so create different, innovative ways of designing the ‘F’ in your layout through contact forms, visuals and catchy headlines that play off of one another.
Stay away from long blocks of text.
Use bullet points after explaining the most important info.
If you’re looking to improve your website or build a new one, we can help!
Google was kind enough recently to warn the world in advance of an algorithm change (the firstcellphone_image such advanced warning of an algo update). The update, they said, would impact the ranking on mobile devices by pushing down websites that were not mobile friendly.
Google did this because they need to evolve with the growth of mobile app usage so that “general search” will remain relevant and easy on mobile devices. The update was nicknamed Mobilegeddon – scaring businesses that bad things were ahead. A couple weeks after the update, MobileGeddon has not been as catastrophic as many predicted. The update is probably not fully complete and Google will likely continue to fine tune their results in the coming weeks ahead. But this is what Google does anyway so as long as your site is on mobile website development friendly technology, your should be in good shape.
Businesses also need to evolve their websites to stay relevant and in the main current of technology. Today that means having a website that is a responsive web design and able to recognize what size and type of device on which it is being viewed. It’s all about converting visitors into action or leads and so each opportunity (visitor) needs to have the best experience they can when visiting your site. Responsive Website Design is not complicated anymore and most web design companies have switched to this exclusively.
It was interesting to read all the big talk by internet marketing companies professing to know what this update would mean – when there was no way they actually knew. With dire warnings of what would become of websites when this happened, we privately pondered the potential, but all we could really do was make sure all our clients sites were mobile friendly as Google had asked.
Curious how your SEO may have been impacted by the latest Google change? Click here for a no obligation Free SEO Analysis from the Team at Get Found Fast.
My experience with Get Found Fast has been amazing. They have transformed the way that my company does business and my organically derived sales. I am so thankful to Kenny and his team. Great job guys.
I’ve hired several different companies to manage my Internet Marketing/SEO and nobody has delivered results like Get Found Fast. Dave & Tammy are both exceptional to work with. I would recommend this company to any business owner.
~Jorge Abreu, JNT Roofing/
I have used GFF for almost a year now. I have hired lots of SEO and web development companies in the past and almost none of then delivered the results that they promised. I was VERY pleasantly surprised by these guys. They have a formula that actually works….
We would highly recommend Get Found Fast. They have been working on rebuilding our entire online presence and have been extremely good to work with. the entire team is very professional, well organized and have taken the time to truly understand our industry and what is needed to make our business successful!
I started using GFF in October of 2014, business is already increasing as a result! I am using them to increase my website presence organically, boy has it increased! We have moved to the first page in almost every category and in the first position in some on most search engines! I have been receiving way more questions from my website question platform than I ever have, people are obviously visiting my site more often than ever before.