The Five Social Media Platforms Small Businesses Should Consider in Their Digital Marketing Plan
If you are responsible for all aspects of your business, whether as the sole or individual marketing person, you will be familiar with the many hats required to make it happen. Social media can seem to be an optional part of your marketing plan when this is the case. It is easy to forget about social media when life gets busy, but it is important to not put it off too quickly.
People spend more time on social media and their phones. If you want to engage with them, you must be on these platforms.
You Must Use Social Media Platforms
Although you may be familiar with Facebook, there are other platforms that your company should consider when running social media campaigns. These are the five social media platforms that all companies should use:
- YouTube
YouTube
YouTube has more than 1.9 million active users per month. YouTube is a huge social network with billions of hours of video viewed every day. It ranks second in traffic and searches to Google. It is a must-have tool for traffic and searches. Video is a great way to engage with your audience.
Optimize your videos for ranking so that they reach people searching for content. Google Ads is a Google-owned platform that allows you to run your YouTube campaign and reach your target audience. You should consider posting “how to” videos, as they are among the top four most searched content categories on YouTube.
YouTube users are three times more likely to view videos about how to use products than reading about how to use them. To boost your rankings, you can reuse content already on your site. To maximize views, keep the videos under two minutes.
Post as much content as you and your team are capable of creating. After you’ve used this platform for a while, take a look at your YouTube referral traffic. This will tell you if you are on the right track.
Optimize videos for SEO and use keywords. Tag your videos accordingly. To drive traffic to your site, don’t forget CTAs and links.
You can use Instagram to promote your business. You can post for a long time or just for a short period of time. You can be creative with your Instagram presence, while still keeping your business goals in mind.
The medium you choose will dictate what content you post. Keep your posts short and concise. These can be paired with promotions.
Stories are live for 24 hours. Engage with your audience by asking questions or taking polls. You can promote an announcement or create a mood with music. You can tag people and places on Instagram. Stories allow you to get a behind-the scenes look at your company.
You will gain a following if you share consistent, high-quality content. It is all about visuals.
Twitter is more conversational than Instagram, which is a visual platform. It is fast-paced and receives over 500 million tweets per day. It heavily relies on news and international users.
There are only 280 characters so be concise. You can post about sales, contests, funny ideas, thoughts, promotions, or industry data.
Posting multiple times per day is the best way for you to be seen because of the sheer volume of tweets.
LinkedIn is one of the oldest social media platforms. It still has more than 250 million monthly active users. LinkedIn is ideal for business-to-business (B2B) marketing. Keep your content industry-related, and focus on business ideas rather than content for specific clients. This platform is great for video content. You should post at least twice per week.
There is plenty to be learned from Facebook with all of the companies who have used their platform for marketing. This OG of social media platforms could be used for paid ad placement. Although it is a conversational platform the content must still be useful.
Mix it up with images, videos, and text. Facebook business pages provide tons of options to increase and determine ROI for posts. Instantly you will see what is working well and what isn’t.
Conclusion
You will see an increase in your digital marketing results by using the social media platforms mentioned above. Your efforts should be focused on the most popular platform that your customers use. Next, you can expand your reach to include all platforms. For more marketing ideas reach out to Get Found Fast a Denver SEO Company.
Sources:
https://www.businessnewsdaily.com/7832-social-media-for-business.html
https://www.wordstream.com/blog/ws/2019/03/19/social-media-for-small-business
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