How Instagram Can Help You Increase Website Traffic

May 13, 2022Social Media Marketing

How Instagram Can Help You Increase Website Traffic

Increase website traffic

Website traffic is becoming a scarce commodity. It would be difficult to find niches without competition. It is therefore extremely difficult to rank high on search engines and leave you open to paid ads to drive traffic. As a Denver seo agency, we will teach you how to increase website traffic form Instagram.

It is not enough to simply increase website traffic. You can create a comprehensive content marketing strategy, run SEO campaigns, and build links. However, this is only one piece of the puzzle. You need to make the most of your social media presence to increase website traffic.

However, it’s not easy. It is not easy to get people to quit a social network they love and go to a website. It’s possible with enough optimization and focus.

Instagram is one of the most popular social media networks in the world. It’s a great tool to use to increase traffic to your website. This is especially useful for those who already have a good presence on Instagram. These followers can quickly be converted to regular website visitors.

Why Instagram is so important for increasing traffic to your website

Instagram is an incredible tool for marketers. It’s one the most powerful social media networks, with a ready audience to engage. Instagram is also very popular around the world. Instagram is the fourth most popular social media platform, with over 1.4 billion active users around the globe. Research has also shown that Instagram users spend more time there than on other networks.

Instagram’s emphasis on discovery greatly levels the playing field for brands, enabling both startups and established businesses to tap into an audience that is actively seeking out new content that appeals.

It can be difficult to find such a engaged audience on other social media networks. This is why Instagram is so important when you want to increase your website’s traffic.

Instagram is a difficult tool

It’s not always easy. Instagram made it clear that brands should not be able to send people away from the app. It’s understandable that the Meta-owned social network wants users to stay on the app as much possible. It might not allow clickable links to be included in posts.

No matter how many engagements your posts receive, the caption cannot include a clickable hyperlink. It makes it difficult for potential visitors to your website to click on it. This makes it difficult to increase website traffic from Instagram.

There are many ways that Instagram can be used to drive traffic to your site.

Use instagram for web traffic.

How to Increase Website Traffic from Instagram

  1. Take advantage of the Link in Bio

This is something you’ve likely heard from your favorite Instagram influencer many times. Instagram allows users to only add one external link to their profile page’s bio. It is important to make the most of this allowance.

The Link in Bio is your Instagram profile’s prime real estate. The Link in Bio can be used to link to your website or you can use one of the many Link in Bio tools to create a landing site that has as many links as possible.

The Link in Bio is a valuable resource. Be clear about the goals you are aiming for. It doesn’t matter if you want to drive traffic to your home page or a landing page. You can also offer an incentive or grow your subscriber base.

  1. Remember to remind people that your Link is in Bio

There aren’t clickable links in Instagram posts. It is not enough to simply add a link in your bio. It is important to remind your audience to click the link in their bio. Otherwise, they might not be aware that it exists.

In your Instagram captions, you can remind the audience to visit the link in your bio. Another great way to get people to click the link is if you post videos to your Instagram feed.

The Link in Bio is a well-known feature for Instagram users. They are familiar with the Link in Bio because it is widely used on Instagram. They know where it is and how to use.

  1. Instagram Stories are not to be missed

Although Instagram may not be the first to use stories, it is a great example of how it uses it. Shoppable stories can be especially useful for ecommerce businesses, since they allow you to direct visitors directly to product pages.

Shoppable stories have a “swipe-up” link. This allows viewers to simply swipe up on the story content to go to the page. Chances are, if they even have an interest in your product at all, they will swipe up.

This is an easy and powerful way to bring more organic traffic to your site. People who follow you on Instagram will likely look at the stories you post. This feature could allow you to send a large portion of your followers directly to your website.

Don’t sleep on Instagram Stories

  1. Every post should include a clever Call to Action

Call to action is one powerful tool in your marketing arsenal. Although it sounds simple, telling people what to do is all that’s required. However, you’d be amazed at how effective it can be online.

You can post images, videos, or stories, but you must include a call-to-action that encourages people to visit your website. Your call to action should not appear to be promoting a sale.

It should feel natural and encourage viewers to visit your site to learn more about the brand.

  1. Mobile optimization: Optimize your website

It’s amazing, just think about it. Instagram is used by people on their mobile phones. They will still be using their phone to access your website even if you send them there. Your website may not be optimized for mobile viewing. They’re more likely leave your site without seeing what you have to say.

While you may be focusing your efforts on getting more people to Instagram, make sure your website is mobile-friendly. Without it, all your efforts will be futile.

Instagram marketing can help you boost your efforts

Instagram marketing should not be limited to getting people to your website. You have a lot of options on Instagram to help you grow your Instagram presence and increase engagement.

Keep in mind that the bigger your Instagram account is, the greater the audience. Even a small percentage of them could be very helpful.