A digital SEO evaluation for your website can be compared to a routine visit to the doctor. Basically, it is an assessment of how your website is optimized for search engines. It is important to have Denver SEO companies complete analysis to ensure that your site is easy to read for both users and robots.

What is the contribution of a digital SEO evaluation in the marketing strategy?

SEO digital evaluations help you analyze the site`s performance. With their help, you find out what are the weaknesses in your strategy and, at the same time, you analyze the direct competitors of your business. A good design and a fast interface are not enough when it comes to a website. If the search engines can’t read it, it is very possible that your efforts are in vain.

Components of an SEO digital evaluation

• Competition Research
• Crawling and indexing
• Accessibility
• Link analysis
• Keyword analysis
• Content evaluation
• On page optimization
• Site architecture and design

A SEO digital evaluation is not an exact science. There is no standard recipe for a successful audit. Therefore, it often happens that the sets of “good practices” are inconsistent. Search engines change their algorithms almost daily and there are few cases that announce why and to what extent. Thus, regular digital SEO evaluations are a must.