Pay per click, also known simply as PPC, is an online marketing model in which advertisers publish their ads and they pay a fee for having their ads displayed only when internet users click on the advertising content. The method is considered to be among the most efficient online marketing methods and is preferred by many marketers as it allows them to drive more visits to their sites.
To get their PPC ads displayed, marketers need to participate in ads auctions – an automated bidding process during which search engines determine the relevance of the participating ads and in which marketers bid on the keywords that they want their ads to be triggered by. There are many types of ads that can be used in PPC campaigns, the most common type being search ads. When internet users search for products, services or information using a search engine, relevant pay per click ads are triggered and served to the internet user.
The basics of a successful pay per click Denver SEO agency campaign might seem simple, but managing the process successfully can be a complex and difficult task. The campaign needs to be under continuous monitoring to control the costs as well as to identify the ads that perform well and the ones that do not meet the expectations.