Organic traffic is a term related to SEO, being used to describe visits to a website. These come from the organic display results of a search engine and not from paid ads. Users type keywords or a question in a search engine and thus they are presented with a list of results, consisting in pages ranked organically (those in the top positions have the most organic traffic) and also a set of ads (usually marked with the word Ad) that are differentiated from organic results.
What happens when a user clicks on one of the links and visits a website? The click is registered by analysis tools as organic traffic.
Organic traffic is the most important form of traffic and attracting it on your website should be one of your main goals. It is more important than paid traffic. It is also more relevant than traffic from Facebook or other social networks.
To increase organic traffic, you must follow proven SEO Denver optimization practices. SEO means optimizing the website so that it becomes more visible in the search engine results pages.
There are over hundreds of Google ranking factors, but the most important include:
- Publishing content relevant to the users
- Including relevant keywords and search terms in your page title
- Get links from other websites
- Create an easy-to-use website