The Landing Page is a specially created page for business purposes and is a quick way to convince users to complete a specific action. In other words, on a landing page you can find, for example, information, special marketing offers such as free courses, demos etc. or the promotion of products or services. All this urges users to action, which is why your landing page must be good!
You can compare the landing page of a site with the cover of a book – if it is well done, readers will be more attracted to read it, so they are more likely to purchase it. Established Denver SEO companies have experience creating well designed landing pages that promote your business and generate the desired action.
Basically, a well-made landing page will convince a large percentage of users, to complete a certain action, such as: participating in a course, completing a form, registering an account, placing an order, etc. These actions determine the conversion rate and determine how good a landing page is – it can make the difference between your website and that of your competition.
A good landing page must present to the users an offer, the title must be very clear, the benefits must be highlighted, it must contain a form (the form can be for order, subscription etc.) and contain images or other type of relevant graphic content.