The Google My Business app is an excellent, free tool provided by the search engine giant to help businesses manage their online presence and attract more traffic. An in demand Denver SEO firm confirms that the tool is easy to use and brings lots of benefits – here are some:

• A boost for local SEO efforts – whenever you search for a product or service available in your area using Maps, you will see several results displayed on the left side. These are all matches taken from Google My Business, profiles created by local businesses for a section where you can appear as well;
• Appearing on the map, too – your business will appear not only on results panel, but on the map as well, at the address you enter for your business, allowing your customers to navigate to your premises easily;
• Allowing people to leave ratings and reviews – most people check the ratings and reviews received by the business they are planning to use. Google My Business makes it quick and easy for internet users to add ratings and reviews about the businesses they found through GMB and it also allows business owners to react to those reviews and ratings, making it possible to start and to maintain a conversation with their audience.