As a business owner, you’ve probably heard the term SEO get thrown around when talking about your website. You probably even know that SEO stands for Search Engine Optimization and the better your SEO is, the higher you’ll rank on a search page. It’s not lost on you that if your website comes up in the coveted, first spot on Google, that you are getting leads for your business. You know what SEO is and you know why it’s important, but you might not know what all goes into SEO.
There are no single-solutions for SEO success anymore and the factors that combine to produce SEO results are ever-changing in our digital world. At Get Found Fast our SEO team is always working to be up to date with the latest SEO trends and adapting our approach to bring leads to your site.
The Periodic Table of SEO Success Factors: 2017 edition now released
Mobile, direct answers & site speed factors gain greater weight.
Search Engine Land’s Periodic Table of SEO Success Factors has been updated, with its fourth edition now available. It sees factors related to mobile, direct answers and site speed increase in importance. Factors related to search history have decreased. Factors related to site identity and personal social sharing have been dropped entirely.
The table’s goal & philosophy
Our goal with the Periodic Table of SEO Success Factors is to help publishers focus on the fundamentals needed to achieve success with search engine optimization.
To do this, the table doesn’t try to list all of Google’s 200 major ranking factors (most of which aren’t publicly known) or detail the search engine’s 10,000 subfactors. It doesn’t try to decipher if the keywords you want to rank for should be at the beginning of an HTML title tag or the end. It’s not about whether Facebook Likes count toward a ranking boost or not.
Rather, the table is intended to broadly guide both those new and experienced with SEO to focus on major areas of importance. Title tags are generally important; you should ensure they are descriptive. Social sharing is often generally seen as indirectly benefitting SEO. Aim for social shares, without worrying about the specifics.
What the SEO table covers
There are two major classes of factors:
- On-the-page SEO: These are factors largely within the control of publishers.
- Off-the-page SEO: These are factors influenced by others or not directly tied to a publisher’s site.
Within these two classes are seven categories of factors, which are:
- Content — Factors relating to the content and quality of your material
- Architecture — Factors about your overall site functionality
- HTML — Factors specific to web pages
- Trust — Factors related to how trustworthy and authoritative a site seems to be
- Links — Factors related to how links impact rankings
- Personal — Factors about how personalization influences rankings
- Social — Factors on how social sharing impacts rankings
Overall, there are 35 individual factors, which range from making use of descriptive HTML title tags to whether a site has success with visitor engagement.