Having a blog, either as a single site or in conjunction with an e-commerce website, is a great way to share your thoughts, to provide interesting, relevant content to your followers as well as to find new business opportunities. However, many bloggers fail to use their blog to maximize their business potential – if you don’t want to be one of them, here are some tips from Denver SEO marketing professionals to optimize your blog content and to increase your reach:
- Keyword research – if you are an expert of the field that you are blogging about, chances are that you are naturally using the most relevant keywords in your contents already, but even so, doing some research to make sure that you are, indeed, using the right keywords is essential;
- Keyword usage – when you know your most relevant keywords, include them into your titles, your headings and subheadings, in the first and last sentence of your entries as well as in your anchor texts and meta descriptions;
- Use and optimize images – it is not enough to use attractive images on your blog – make sure that you include your relevant keywords into the names that you give to your pictures;
- Offer your readers the option to subscribe to your blog – include a strategically placed RSS feed button to make it easier to your readers to find your latest posts.