Link building has been and still is among the most important elements of off-page SEO, a technique that is aimed at attracting more links that come from other websites and point toward your website with the aim of improving your website’s ranking on search engines, especially on Google that uses the number of backlinks as an essential ranking factor.

According to a local Denver SEO expert, here are some efficient ways to increase the number of your backlinks:

• Use reciprocal linking carefully – link exchange is viewed positively only if it happens naturally, in a way that makes sense from the point of view of the user and not excessively, between partner websites;
• Use article marketing wisely, too – do not use anchor texts full of commercial keywords, but you can add brand keywords as well as navigational terms;
• Use forum posts and blog posts only if they are relevant for your website or for your niche – if you actively participate in a forum discussion or if you post on a blog, use the backlinks only if your participation is relevant for your website;
• Never buy links – the links that you pay for can do more harm than good for your website ranking. Do not buy links – if you have in the past, eliminate all of them as quickly as possible.