It’s late 2017, and we’re going to go out on a limb and say you have a website for your business (If not it’s time to come out from under the rock and get one!) but not all websites are created equal. If your website wasn’t designed properly or hasn’t been refreshed in a few years, you are due for an update. Not updating your website could be costing your business money right now.
Use this checklist to see if your website is underperforming in any critical areas. If your site is underperforming in any areas, our expert Denver based web development team can bring your site up to speed.
One of the most important metrics for your site performance is how quickly it loads. The longer your page takes to load, the more likely your clients are to go somewhere else. This metric also affects how well your page will rank with Google and Facebook, both sites will penalize your site for loading slower by moving you below your competition.
Your website is often times the first look potential clients get of your business. If they find their way to your page, you don’t want to scare them off by having a site that looks like it was made in 1995. The design should be catchy enough to draw users in but not so flashy that people get lost in the content.
You won’t know what your clients are going to be viewing your site with—desktop, mobile, tablet—so your site needs to be responsive and optimize its display accordingly. Look at your website on your phone, is it easy to read and navigate through? Does it load quickly on mobile? If not, people are leaving your page before they can convert.
CONVERSION RATE OPTIMIZATION:
A website should guide the user through the pages of your website in an intuitive way. They need to find the information they are looking for before they knew they were looking for it. Each page should inform them and move them closer to the crucial conversion point. Whether you are looking for them to hit “buy now” or “fill out a contact form” our web team understands how to guide the user through the experience.
At Get Found Fast, we take all of these into consideration to build you a better website that’s better for business. If your site is underperforming in any of these areas click below for a FREE Complete Website Analysis. Our professional team will give you an overview of your site and show you how our team can help your site perform better and bring you more leads.