Having a solid social media presence is crucial to the success of your business’s internet marketing plan. In addition to the weekly management you need to do to engage with your audience you need to make sure that your page is setup and optimized correctly to get the most out of your effort.
A Facebook page that isn’t set up could be costing your business precious leads. If you don’t have a call-to-action button set up, you are missing out. If you don’t have the correct address and phone number listed and displayed, you are missing out. If you don’t have your target keywords strategically placed throughout your page, you are missing out.
Optimizing your Facebook page is creating a solid foundation for you to build your social media marketing plan on. At Get Found Fast our social media experts know the importance of getting your Facebook pages optimized so we stay up-to-date on all of the latest tools that Facebook offers and implement them into our digital marketing strategy.
Check out some of these simple tips from our friends at Unamo that you can do yourself to start optimizing your Facebook business page.
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7 Simple Tips to Optimize Your Facebook Business Page
Social media should be the main ingredient of any marketing strategy. While some marketing techniques may get a bit expensive, this one is free and may bring you big profits.
It’s vital to have your Facebook Business Page correctly optimized with some SEO best practices in order to maximize conversions. First of all, there is a correlation between a well-developed social presence and your search rankings and in the end, a Facebook Business Page becomes a “second home page” for your online business. Since there are many rumors about Facebook Business Page Optimization on the Web, let’s put this straight. Within this post, you will learn some essential rules that will leverage your Facebook page….
Let’s start with the optimization basics!
Choose the right name
When it comes to correct optimization, it is fundamental to find the right name for your Facebook Business Page because you choose it once and it is permanent. It’s key to remember that the first word of your Facebook page title is the most significant in the eyes of Google.
This is why stuffing your page title with generic keywords won’t work. Doing so might make it look spam-like and discourage people from getting engaged, let alone sharing your updates. You need a brandable name that represents your business and shows its personality. This is the real intent behind any Facebook Business Page.
Fill out your profile
Make sure that your avatar, cover photo, bio and profile info are complete and contain up-to-date information. A complete profile reveals your professional attitude and is a clear signal to your audience that you are engaged. Moreover, aim for consistency across all of your social media channels, and make sure that the main visuals match. Utilize a Facebook cover photo that is 851 x 315 px.
Sprinkle your business page with keywords strategically
Optimizing for keywords remains crucial, even when it comes to social media. Place your targeted ones in the most important, strategic parts of your page. Include them in the URL, page title and “About us” section because they will be visible on the front page and will appear in search results.
Remember that the name of your page corresponds with the title tag and your short description works as the meta description tag. However, make sure that you do not overuse keywords: stick to a top six and mention them naturally in the proper context.