Are you up-to-date on your SEO knowledge? Search Engine Optimization has undergone a multitude of changes at the hands of Google algorithms, that are in constant flux. What was once beneficial and improved a sites Search Engine Results Page rank will now penalize your site. It will fall to the bottom of the google results, and bringing it back to the top is like trying to pull the Titanic from the sea floor.

Staying up to date on the latest practices is essential if you are trying to generate organic traffic to your site. Our friends at the Search Engine Journal put together a list of some old-school SEO tricks that will hurt your ranking now. If you or your marketing team are using any of these old SEO practices you are jeopardizing your site.

Old School SEO: 8 Off-page Optimization Methods That Google Hates

Search engine optimization never stands still. It must evolve quickly to stay on top of the algorithm updates released by Google’s never-resting R&D team. Neither digital marketers nor SEO professionals are machines who can easily upload and process dozens of GBs of data. We are humans, and it takes us time to research, learn, and adapt new promotion and optimization techniques to our everyday processes.

It is difficult, so many prefer to stay inside their comfort zones until Google hits really hard. In this article, I’m not going to challenge you to leave your safe SEO waters. What I’m going to do, though, is dig deeper into the history of search engine optimization and cover old school off-page optimization methods, which will definitely get your site penalized by Google today. So, let’s start our time machine and get going! Read more…

If you are concerned  that your website’s performance is being affected by by some of these old school tactics contact our office today. We offer a Free SEO Analysis that will identify any problem areas and offer solutions that can improve the overall performance of your website.