Currently, SEO is among the hottest topics for people active in the world of digital marketing. If you are looking for different optimization tools or SEO tips, you will surely be bombarded with a lot of opinions and articles related to this topic, but unfortunately many of them promote misconceptions or myths.

Below, we have exposed three of the most common SEO myths.

Myth 1 – SEO should only be done once

Actually, SEO is an endless process involving planning, multiple strategies and time. You should always think about updating the content and pages of your website and blog, as search engines update their algorithms constantly and, as time passes, your content may become irrelevant.

Myth 2 – You do not need any links

The truth is link building is an extremely important part of your SEO strategy, if not THE main strategy. But you need to create real and quality links to add value to the content you create.

Myth 3: HTTPS is not important

Some people believe that you need an SSL certificate if only you are in ecommerce and a HTTP protocol would suffice for a presentation site – which is completely false! Google has clearly specified that it prioritizes websites with a HTTPS protocol.

Count on the informed specialists at Get Found Fast to come up with a marketing plan that works best with and for your business objectives.