It doesn’t need to be difficult or overwhelming to keep up with the latest social media marketing strategies. Instagram Reels is one of the latest updates to Instagram. This article will explain how and why you should use Instagram Reels.
So What are Instagram Reels?
Before we get into the reasons why you should use Instagram Reels, let’s first define what they are. Instagram Reels are 15 second videos that can include multiple clips, audio effects, and other effects. Instagram now offers 60-second Reels.
Instagram offers many creative tools that can be used to create these Reels. Reels can be shared on your Instagram feed so that your followers can see them. You can also find Reels in the Explore section to help new customers find you.
Three Reasons Why You Should Use Instagram Reels
Instagram Reels has many great benefits, including the ones listed below.
- It’s Another Way to Be Visible
You have another way to make your Instagram account visible with Creating Reels. It can be used to complement your regular posts, IGTV and Live posts as well as your Instagram stories.
- They Last Longer than Stories
Instagram Reels don’t disappear after 24 hours like stories do. Reels are easier to share and more visible for followers.
- They Show Up in Explore and More
The Explore tab can display your reels. This will allow you to reach new followers and potentially new customers. Reels will also be available on pages that are dedicated to songs, hashtags, and effects you use in your videos.
11 Tips to Get Instagram Reels Started
There are a few things you can do once you have decided that Instagram Reels should be part your social media strategy. The following will help you find the best Instagram Reels ideas and practices.
- Do not forget to include Hashtags
You want people to search hashtags or find your Reels via the Explore page. Use hashtags to increase the chances that your Reels are viewed.
- Include Captions
Closed captions should be included in your reel. This is not only for those who have difficulty hearing. This is useful for anyone who watches Reels outside and doesn’t have headphones.
- Display Your Products and Services
You can use Instagram Reels to show off your latest products and services. You can share information about your products, discuss its benefits or do a product demonstration.
- Suggest Uses for Your Products
Reels can be used to draw more attention to your products. You are free to be as creative or not. Reels can be used to suggest food items for your business.
- Answer Questions
Reels are a great way to improve your engagement and level of interaction with your Instagram followers. Use Reels to share answers to common questions from your followers. Yes, you could answer questions in stories, but those would disappear in 24 hours. Reels remain visible for longer, leaving you with a video FAQ section.
- Share tips related to your industry
Reels can be used in the same way as blog posts, infographics or longer videos. These short videos can be used to educate your audience or share tips and tricks about your industry. You could create a Reel on jewelry storage or cleaning tips if you are a jewelry seller.
- Give a Glimpse Behind the Scenes
Reels can also be used to show what goes on behind-the scenes at your business. This will increase your connection with your followers and make you appear more human. This will increase your sales and engagement
- Share Testimonials
A short, 15 second video is just the right length for a brief and sweet testimonial. Reels can be thought of as an alternative to longer testimonial videos that you post on YouTube.
- Promos and Share Deals
Giving your followers access to special promotions and deals is a great way to increase your following. Use this opportunity to share exclusive offers on Reels and increase your followers and sales.
- Announce Events
Reels can help you generate excitement for an event, online or in-store. Reels can be used to update and provide additional information about these events.
- Do not ignore the trends and follow them
You can also use Instagram Reels to promote your business. You don’t need to be involved in any business aspect. It can simply be about following a trend on Reels.
However, it is possible to get better results if the trend can be related to your business. If you don’t have a business to relate to, you can use the Reel to gain more followers or encourage people to view your other posts.
Instagram Reels is a great way to reach more people on social media. These videos won’t disappear and can be shared. You can be creative with Reels. Include hashtags, behind the scenes looks and any other video content that you might share on other social media platforms. For more social tips check out GetFoundFast.com