3 Reasons Why You Should Use Instagram Reels and 11 Tips to Get Started

Posted on by GFF Marketing

Instagram reels 101

It doesn’t need to be difficult or overwhelming to keep up with the latest social media marketing strategies. Instagram Reels is one of the latest updates to Instagram. This article will explain how and why you should use Instagram Reels.

So What are Instagram Reels?

Before we get into the reasons why you should use Instagram Reels, let’s first define what they are. Instagram Reels are 15 second videos that can include multiple clips, audio effects, and other effects. Instagram now offers 60-second Reels.

Instagram offers many creative tools that can be used to create these Reels. Reels can be shared on your Instagram feed so that your followers can see them. You can also find Reels in the Explore section to help new customers find you.

Three Reasons Why You Should Use Instagram Reels

Instagram Reels has many great benefits, including the ones listed below.

  1. It’s Another Way to Be Visible

You have another way to make your Instagram account visible with Creating Reels. It can be used to complement your regular posts, IGTV and Live posts as well as your Instagram stories.

  1. They Last Longer than Stories

Instagram Reels don’t disappear after 24 hours like stories do. Reels are easier to share and more visible for followers.

  1. They Show Up in Explore and More

The Explore tab can display your reels. This will allow you to reach new followers and potentially new customers. Reels will also be available on pages that are dedicated to songs, hashtags, and effects you use in your videos.

Do not forget hashtags on your Instagram reels.

11 Tips to Get Instagram Reels Started

There are a few things you can do once you have decided that Instagram Reels should be part your social media strategy. The following will help you find the best Instagram Reels ideas and practices.

Instagram reels tips

  1. Do not forget to include Hashtags

You want people to search hashtags or find your Reels via the Explore page. Use hashtags to increase the chances that your Reels are viewed.

  1. Include Captions

Closed captions should be included in your reel. This is not only for those who have difficulty hearing. This is useful for anyone who watches Reels outside and doesn’t have headphones.

  1. Display Your Products and Services

You can use Instagram Reels to show off your latest products and services. You can share information about your products, discuss its benefits or do a product demonstration.

  1. Suggest Uses for Your Products

Reels can be used to draw more attention to your products. You are free to be as creative or not. Reels can be used to suggest food items for your business.

  1. Answer Questions

Reels are a great way to improve your engagement and level of interaction with your Instagram followers. Use Reels to share answers to common questions from your followers. Yes, you could answer questions in stories, but those would disappear in 24 hours. Reels remain visible for longer, leaving you with a video FAQ section.

  1. Share tips related to your industry

Reels can be used in the same way as blog posts, infographics or longer videos. These short videos can be used to educate your audience or share tips and tricks about your industry. You could create a Reel on jewelry storage or cleaning tips if you are a jewelry seller.

  1. Give a Glimpse Behind the Scenes

Reels can also be used to show what goes on behind-the scenes at your business. This will increase your connection with your followers and make you appear more human. This will increase your sales and engagement

  1. Share Testimonials

A short, 15 second video is just the right length for a brief and sweet testimonial. Reels can be thought of as an alternative to longer testimonial videos that you post on YouTube.

  1. Promos and Share Deals

Giving your followers access to special promotions and deals is a great way to increase your following. Use this opportunity to share exclusive offers on Reels and increase your followers and sales.

  1. Announce Events

Reels can help you generate excitement for an event, online or in-store. Reels can be used to update and provide additional information about these events.

  1. Do not ignore the trends and follow them

You can also use Instagram Reels to promote your business. You don’t need to be involved in any business aspect. It can simply be about following a trend on Reels.

However, it is possible to get better results if the trend can be related to your business. If you don’t have a business to relate to, you can use the Reel to gain more followers or encourage people to view your other posts.

Conclusion

Instagram Reels is a great way to reach more people on social media. These videos won’t disappear and can be shared. You can be creative with Reels. Include hashtags, behind the scenes looks and any other video content that you might share on other social media platforms. For more social tips check out GetFoundFast.com

How Can SEO Be Combined with Social Media Marketing?

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Denver SEO company

Social media is used by billions of people each day, many of whom spend online time only on social networking platforms, sourcing the products they need and finding the information they on interested in through their social media profiles. This aspect has radically changed the way that websites are optimized for search engines, making social media marketing and integral and essential part of any good SEO strategy. Here are some tips from a favored Denver SEO company about how to integrate your company’s social media presence into your SEO strategy:

  • Share website content on social media – after you have set up an attractive social media profile for your company, you can start using that profile for sharing relevant and interesting information with your followers on your social on that social media platform. That relevant content can include information about upcoming events in your company’s life, helpful how-to articles, videos, whatever you consider important and interesting for your audience;
  • Engage into direct interaction with your audience – you can use your social media profile to encourage direct communication with your customers. This means that reading and responding to the commands that you have on your company profile should be made an integral and important part of your SEO efforts.

Why Keyword Optimization Is Crucial to a Successful Ad Campaign

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Denver SEO firm

Digital marketing campaigns, whatever their goal and type, ultimately revolve around keywords – whether you choose to start an organic SEO process or you are looking for faster results through a targeted campaign, such as pay per click, keyword optimization needs to be part of the process. Here is why it is so important for success:

  • Help to provide effective content – selecting the keywords that are the most relevant for your niche is an essential task not only within your campaign, but also for the phase of content creation. Your selection of keywords should guide not only the creation of your text content, but also the creation of other types of contents, such as your images, graphics, charts and videos;
  • A deeper understanding of audience behavior – A talented Denver SEO firm can research the best keywords for you to reveal what your audience is interested in, as well as about the content type and style that appeals to them;
  • Metrics and measurements – keyword research can also help you gauge the size of your audience and will help you anticipate the amount of traffic that one keyword or another can attract to your website;
  • Help with your social media campaign – using the right keywords strategically in your social media profile can help you find and benefit from all marketing opportunities.

Is Organic SEO Better Than PPC and Other Targeted Types of Promotion?

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Denver SEO companies

Organic SEO and targeted advertising methods are the two major types of promotion campaigns used by savvy Denver SEO companies today – while organic methods are aimed at attracting visitors and turning them into customers in a natural way, by providing useful content, valuable information and outstanding user experience, targeted methods use ads and other promotional materials to inform audiences directly about a particular promotion and to launch a strong call to action.

As you see, organic SEO and targeted campaigns are different in scope as well as in terms of the techniques used. The effects of organic methods take longer to be noticeable, but they also last longer, while targeted methods bring almost instant results, but with short-term effects. In terms of costs, SEO is more cost effective – many of the tools used are completely free to use -, while targeted campaigns can be quite costly, just think of PPC campaigns, in which the marketer pays wherever their ad is clicked on by an interested internet user.

To conclude, whether organic SEO or targeted methods are better depends entirely on the goal – if the marketer’s the purpose is to build a solid customer base and the marketer is willing to put in all the time and effort needed, organic SEO is the way to go, but if quick results are needed, PPC or targeted ad campaigns work better.

How Do Google Ads Differ from Other Types of Advertising?

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Get Found Fast

Google Ads is a very special form of advertising – the search engine giant’s own advertising platform works quite differently from other forms of advertising and when used properly, the efficiency of the technique is also different. Here are some important and interesting things to know about Google Ads and about what makes Google Ads so special:

  • The ultimate pay per click model – with Google Ads, the marketer has to pay only when their add gets clicked on by an internet user. The first step in using Google Ads is to bid on targeted keywords – when internet users enter those keywords and the marketer’s ad comes up and the user clicks on the ad, the marketer is charged the previously established fee, the price of the keyword targeted;
  • A variety of campaign types available – Google Ads differentiates among and offers various campaign types, such as video campaigns, app campaigns, shopping campaigns and others, thus allowing marketers to launch diverse ad campaigns;
  • Efficient, accurate and easy to use metrics available – the marketer can continuously monitor the success of their Google Ads campaign through the accurate metrics provided by the search engine, a feature that gives the marketer complete control over their spending and over the efficiency of their campaign.

Google Ads specialists at Get Found Fast can help you design an effective and profitable advertising campaign.

3 Ways Your Web Design Might Be Hindering Your Search Engine Optimization Efforts

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Search engine optimization is a complex process composed of two major strategies: on-site optimization and off-side optimization, neither of the two being efficient without the other one. While off-side optimization techniques include methods used on websites other than the website that is being optimized, on-site techniques involve methods used for creating pages that can provide visitors a superior user experience and that can work together with off-site techniques. This also means that an unsuitably optimized website can hinder even the best developed off-site strategy. Here is how:

  1. Improperly indexed on-site elements – it is not enough to include relevant information on your websites pages and to format those pages to make them attractive. You also need to inform search engines about the presence of that relevant information on your pages. One of the most common on-site mistakes that compromise the success of the entire search engine optimization strategy is to not index important contents;
  2. Slowly loading pages – internet users expect the pages that they visit to load almost instantly and they leave the pages that load too fast. The loading speed of your pages is very much a technical feature, one that belongs to the realm of on-site optimization;
  3. Not using fluid design – most internet users today access the content that they are interested in via their mobile devices. This also means that your website needs to be able to display correctly not only on desktop computers, but on mobile devices as well, otherwise you risk losing customers.

Look for the help of a leading Denver SEO company to ensure your business is doing everything it can to incorporate these important digital marketing strategies.

3 Reasons SEO Services Need to Be Provided by a Professional Company

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Search engine optimization is a complex process that the goal of which is to increase the traffic that the targeted website gets and to improve the website’s position on search engine results pages. To achieve the desired results, the process needs to be handled by a professional company. Here are some reasons why working with a reputable Denver SEO expert is the best way to proceed:

  • Success requires a strategy – the first step towards implementing an SEO campaign is the development of a strategy that involves decisions regarding the methods to use to achieve the desired results. The best mix of techniques depends on the profile of the website, its current position on results pages and many other aspects that takes professional experience to assess;
  • The importance of professional implementation – putting the SEO strategy into practice also takes professional knowledge, experience as well as time dedicated to monitoring results and checking metrics;
  • Time left for your core business activities – SEO takes not only knowledge, but time and energy as well. If you hire a specialist to handle your SEO campaign for you, you will not have to take away valuable time and energy from your business activities, so hiring an SEO partner is ultimately an investment into your own productivity.

The Advantages of PPC in Gaining Fast and Well-Targeted Exposure Online

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SEO Denver

Pay per click, usually referred to simply as PPC, is a paid, targeted digital marketing method, one the most effective online marketing tools used by SEO Denver specialists. it is a method that involves bidding on the keywords relevant for your campaign and payments made whenever an internet user clicks on your ad following a search based on the keyword you are targeting. The method comes with numerous benefits – here are some:

  • Almost instant results – unlike other, organic methods, PPC brings almost instant results. Your campaign starts attracting traffic to your website the minute you launch it, so you will not have to wait for weeks or for months to see an increase in your website traffic and in your sales figures;
  • Easy scalability and complete control – with pay per click, you can set the budget and you will also be able to stay on top of your spending. PPC also gives you accurate information about the number of leads that your campaign is bringing you;
  • PPC campaigns do not influence your website ranking – this can be both an advantage and a disadvantage, but it is surely something that have to know about and that you need to factor in when launching your campaign.

How Google My Business Optimization Can Get You Faster Results

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Google My Business is a complex, but very simple to use and very efficient tool provided by the search engine giant for free. Google My Business practically consists of a profile completed for businesses that are looking for an efficient way to reach out to their local audiences. The profile includes relevant business related information, such as opening hours, exact location and other contact details and it also provides businesses the opportunity to share images that showed our business in the best light.

Get Found Fast

Google My Business is essentially a tool that improves the efficiency of a company’s local marketing efforts. When Internet users search for the type of products or services provided by the company, the results pages will include more than just the company’s URL – in a separate section of the page, the user will be able to see the companies profile information displayed along with other similar services in the same geographical area. The tool does not only display contact information and images – it also allows the user to review the companies location on a map, to get directions and to launch a phone call to the company with a single click. The information displayed buy Google My Business will appear correctly not only on desktop computers, but on mobile devices as well, thus making it easier for the company to reach out to those who are sitting by their computers as well as to those browsing products or services using their phones. For more information on how GMB can improve the efficiency of your local marketing efforts, visit www.getfoundfast.com/.

6 Tips to Optimize Your Small Business’s Blog Posts

Posted on by GFF Marketing

 Blog Posts? Tips Your Small Business’s Blog Needs

Blog posts.

Are you creating blog posts regularly? A blog is a great way to help your business grow. It can attract new customers and position you as an industry leader. Many businesses have blogs to help them grow. Many business owners don’t know how to create a blog that will help them be their best. These are some things you can do to make your blog more successful.

1. Always Define Your Reader

Knowing who visits your site will allow you to provide the information they need. It is difficult to find topics that keep people interested if you don’t know who they are. Spend some time thinking about who your ideal client is. Take a look at the following:

  • Who your audience is
  • What drives them
  • What interests them
  • What questions and problems do they have
  • How can you help them with these issues
  • What information do they want

Know your audience.

2. Make Sure To Use Keywords

Once you know your audience, you can start to create topics for your blogs. You can also use the right keywords. Your content will appear in search engine results if you use keywords. Keywords can also be used to create content that is relevant to your readers’ needs. To find the most popular keywords, you can use keyword research tools such as Google Keyword Planner,Google Analytics or SEMRush to name a few.

These words will keep your content fresh and help you get higher search engine results pages rankings. You will see the benefits if you use keywords naturally.

3. Secret: Internal Links are Key

Once you are comfortable with blogging, you can add internal links to your blog posts. These links can help increase engagement by introducing your other posts to readers. These internal links help keep traffic flowing through your blog posts, which helps you stay on the search engine result page.

These internal links can help with your SEO and search engine optimization strategies. For the greatest benefit, don’t forget to link older posts to newer ones.

 

Media is key to blogging

4. Try Adding Multiple Media Items

Your readers will interact with your posts by adding multiple media types to them. This will increase their interest in your content and make them spend more time reading it. To keep your readers interested, add videos where it makes sense.

Copyright must be taken into consideration when you are doing this. Many places offer photos and images that you can use royalty-free. These images should be optimized for maximum benefit.

Slideshows, videos, and other media can help you keep your blog current. Infographics can be created for your blog and can help you get incoming traffic from other sites.

 

5. This is Important: Titles and Meta Descriptions Use Them

A meta description, which is limited to 155 characters, provides an explanation of the contents of your post. These meta descriptions appear right below the title of blogs on search engine result pages. A meta description should contain keywords that you used in your post. This is also true for the titles of your posts.

You can persuade your readers to click on your blog post by creating a well-written title and meta description. This will result in more traffic to your blog.

 

Create quality content.

6. Create Easy-to-Read Content

Everyone assumes their work is easy-to-read. This is not always true. Keep your sentences concise and to-the-point. You can add variety to your sentences if you need. It may sound confusing. There are many online tools that can help you check the readability and clarity of your content.

To determine how readable your content, you can use tools like Grammarly and Hemmingway. The stylistic proofreading tools included in your preferred word processing platform can be used to help you determine how readable your content is. Word, for instance, can offer suggestions for style and grammar. A simple article is preferred by readers who like to scan it.

 

 Here’s The Bottom Line

You may find that your blog ranks higher in search engine results and brings more visitors to your site by applying the advice above. This increase in brand recognition will also help your small business perform better. For more tips on how to rank higher in Google visit our website at https://www.getfoundfast.com