How to Get Benefit from Link Building for SEO?

Link building has been and still is among the most important elements of off-page SEO, a technique that is aimed at attracting more links that come from other websites and point toward your website with the aim of improving your website’s ranking on search engines, especially on Google that uses the number of backlinks as an essential ranking factor.

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According to a local Denver SEO expert, here are some efficient ways to increase the number of your backlinks:

  • Use reciprocal linking carefully – link exchange is viewed positively only if it happens naturally, in a way that makes sense from the point of view of the user and not excessively, between partner websites;
  • Use article marketing wisely, too – do not use anchor texts full of commercial keywords, but you can add brand keywords as well as navigational terms;
  • Use forum posts and blog posts only if they are relevant for your website or for your niche – if you actively participate in a forum discussion or if you post on a blog, use the backlinks only if your participation is relevant for your website;
  • Never buy links – the links that you pay for can do more harm than good for your website ranking. Do not buy links – if you have in the past, eliminate all of them as quickly as possible.

What are Internal Links in SEO?

Using internal links is a very efficient, but often neglected SEO tactic. Unlike external links, that point toward your website from another site, internal links are links that point toward one of the pages on your website from another page on your site.

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The role of internal links is also different from the role of external links. While external links reveal to search engines how relevant your website is for certain searches, internal links will help search engines understand the structure of your website, allowing the search engine to find your pages more efficiently by revealing contextual relationships between your pages. Elite SEO Denver professionals confirm that the right internal linking strategy will significantly improve your website’s search engine ranking as well – though search engine algorithms primarily evaluate the quality, the uniqueness and the authority of a website, they also appreciate websites that feature a clear structure.

Another perk of using internal links is that they make navigation much easier for your users. For example, if a visitor to your website lands on a page with a buying guide, a link toward the products referred to in the guide can facilitate the purchasing process and will give your users a more pleasant navigation experience as well.

SEO vs. PPC – What is the Difference

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SEO and PPC are both digital marketing techniques, but the two approaches are very different in terms of the situations in which they are used, the particular goals as well as the type of the desired results. Here are some of the most important differences that you should know about:

  • Costs – the pay per click process practically means that you will have to pay the search engine’s fee whenever an internet user clicks on your ad and only when it gets clicked on. The SEO process, on the other hand, does not involve such direct costs, the related expenses being composed of the overheads related to your SEO activities, the salaries of the people working on the process or the agency that you hire;
  • Website traffic – a Denver SEO agency with extensive experience confirms that the traffic you attract through SEO efforts is more substantial and the effects are more durable, though more difficult to achieve;
  • Ease of use – both methods require a well-planned, strategic approach, but SEO is usually a longer, much more complex process;
  • The purpose – SEO is the process of improving the ranking of your website for your targeted keywords, while PPC is usually more suitable for achieving success with particular campaigns. If your website is relatively new and you want a launch a promotional campaign, the best way to start is with PPC, followed soon by a complex SEO strategy.

Top 4 Industries Most Affected by Online Reviews

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Most people and companies looking for services and products online take the time to check as many online reviews as they can before picking their provider or supplier, therefore online reputation management has never been so important. However, not all industries are equally affected by online reviews – here are some in which companies must make it a priority to manage the online reviews they get:

  • The hospitality industry and restaurants – when people choose the restaurant to spend the evening in or the hotel for their next vacation, they want value for their money and they want to be sure they get what they want, especially if they are also willing to travel extensively to reach their destination. According to the statistics, almost half of the customers would not choose a restaurant or a hotel that does not have any reviews and a single bad review can cause the loss of up to 30 reservations;
  • Healthcare – another industry in which people are looking for specialists that they can trust and rely extensively on online reviews;
  • E-commerce – almost 90% of the people looking for a product to buy online will check online reviews and will rely on the opinions of others before they make a purchase;
  • Services – real estate services, beauty salons, home repair services and consulting services are also niches that are very sensitive to online reviews.
  • If your business is in need of expert digital marketing strategies, contact the best at

Ideas to Grow Your Agency Using Newsletter Influencers

Not long ago, newsletter marketing and influencer marketing used to be two separate concepts: newsletter marketing used e-mail communication to inform customers about promotions and new products, while influencer marketing advertised through a personality considered to be an authority in the field of interest. While the two techniques are still efficiently used separately, combining them gives marketers even more advertising power.

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Advertising through newsletters with the help of influencers promotes products by inviting a person liked and followed by the target group of the campaign to provide a review about the promoted product. Here are some tips from Denver SEO company professionals to maximize the potential of the technique:

  • Choose the right influencer – very popular influencers are great choices, but these celebrities and public figures are often expensive. Choosing a micro-influencer is often a much better option: these people have a growing group of followers, but they are still looking for ways to grow;
  • Use stories, rather than product descriptions – your newsletters will be more personal and more appealing if your influencer uses the art of storytelling to bring your product closer to your customers;
  • Use videos and appealing images – videos are excellent marketing tools, so include video clips that feature your influencer into your newsletters.

The Truth About Agency Transparency

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If you are planning to hire a media agency to handle your promotions or SEO campaign, knowing how your agency is designing the strategy to use, how the individual tasks and phases are implemented and how the results are measured and guaranteed are all essential. While honest agencies do not keep these details from their clients, it is a good idea to ask for progress reports regularly. Here are some important questions to ask Denver SEO firm representatives to ensure a transparent relationship with them:

  • The strategy – ask for a description regarding the short-term, medium-term and long-term strategy to be implemented to meet the targets that have been set for your campaign;
  • Monthly reports – it is a good idea to request monthly reports about what has been accomplished from the planned tasks and what tasks are planned for the following month. The reports should also include the results accomplished, preferably in the form of metrics, such as the number of website visitors converted into customers, the growth in sales figures
  • An account of the methods used – ask your agency to explain to you why they consider the selected marketing methods appropriate for reaching out to your target audience.

6 Best Practices to Manage Customer Relationships Effectively

Customer management is the process of offering your customers the best possible buying experience. Good customer management can ensure the loyalty of your customers and is invaluable in the process of brand building and advertising itself, but developing a strategy that encompasses methods to handle the wide variety of possible situations is no easy task.

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Here are some best practices to help you:

  • Treat your customer the way you want to be treated – if you think about your experience as a customer, you surely know the difference between respectful and helpful treatment and unacceptable treatment. Service driven Denver SEO companies emphasize that you make sure that your customer service team knows the difference, too and that they always communicate politely and seek a solution to any situation;
  • Reward loyal customers – all your customers deserve the same excellent treatment, but your old, loyal customers deserve some extra appreciation. Offer these special customers discount coupons or offer them corporate gifts – they will appreciate the gesture and stay loyal to you in the future, too;
  • Elicit feedback and pay attention to it, too – asking for feedback has positive value in itself, but it is also important to consider the criticism formulated by your customers and to correct the issues signaled. Ask for feedback regularly, thank your customers for their opinions and let them know that you really care.

Google Page Experience Algorithm Update Moved to Mid-June

Google Page Experience Algorithm Update

Google has moved the Google Page Experience algorithm update from May to mid-June 2021. Website owners can expect to see some changes in how their sites are ranked in Google search results. It’s going to be important to understand when these changes are coming and what effect they might have on website rankings. A range of modifications is to be expected.

These include assessing a variety of signals, such as mobile-friendliness, site speed, security, HTTPS usage, and more to determine where to rank a page or site in a Google ranking. For any individual or business using search engine optimization (SEO) as part of their marketing, it’s imperative to understand the upcoming update and prepare for it.

What Is the Google Page Experience Update?

Google’s latest search algorithm is called the Page Experience update, and it is a major update compared to many of the other regular updates that Google does. Because of this, the company first announced it as early as May 2020, which gave more notice than usual of the upcoming modifications. What the new page experience update is going to do is make revisions to some of the most important page experience signals such as Core Web Vitals metrics and the Google search Top Stories carousel feature.

How Often Does Google Change Its Algorithm?

Google’s ranking system relies on its array of proprietary algorithms to determine where pages fall on the search engine result page. These mathematical relationships allow the search engine to rank internet pages based on a range of metrics. Once an internet user types in a search query, Google’s algorithms allow it to find and return the most relevant results each time with the appropriate ranking.

With so many variables at play, the company must strive to ensure that its search engine provides accurate results for each query as well as a good user experience. This is made possible by continuously looking for opportunities for improvement in how ranking is calculated and search query results are displayed. These tweaks and refinement are implemented through regular Google algorithm updates. Many of these are minor and don’t make the news headlines. Some estimates put the annual Google search algorithm update figure at around 500 times a year.

The page experience update coming soon is much more significant, as you are soon going to see.  Every individual or business with a website is going to want to pay attention to the rollout of the new algorithm update. With so much organic and paid traffic coming from SEO and other digital marketing strategies, any changes to the Google algorithm are going to have a bearing on site rankings and, as a result, website traffic.

Timeline for the Page Experience Rollout

The Google algorithm update was initially supposed to launch in May 2021. Recently, Google has announced that they plan to delay the update for another month and launch it in mid-June 2021 instead. One of the reasons for this delay is to give site owners an extra month to get ready for the changes, as these are going to impact where each site appears in the relevant Google search results.

It is not going to be until August 2021, however, when the full impact of the Page Experience update is going to be in place. This gradual rollout provides a window period to monitor what the effect of the changes is going to be.

The Page Experience Update Details

What can site owners expect from the changes, and how can they prepare? There’s no need to worry about what’s to come. The changes are numerous, but they are not expected to drastically change where your pages rank. As long as you understand the updates, and make an effort to meet all the criteria, you can expect your site rankings to keep up with the new algorithm.

As mentioned earlier, the page experience updates coming soon are going to be looking at such as Core Web Vitals and the Top Stories feature on the Google website search results. Here are a few more details on each of these.

Core Web Vitals

Understanding Core Web Vitals

Core Web Vitals are page experience metrics. They indicate the speed of a web page, which goes towards creating a good page experience for all users. With the page experience changes due, each of them is going to become a Google search ranking factor.

By understanding and optimizing these metrics, a site owner can improve how users perceive the experience of interacting with the web page of the brand or business. There are three page experience metrics in the Core Web Vitals report, and you can find out what each one means below.

Largest Contentful Paint (LCP)

This metric is a measure of how fast a page loads to allow the website visitor to see what is displayed on the screen. The faster the load time, the better the user experience.

First Input Delay (FID)

This page experience metric is a measure of the speed with which the visitor interacts with the page. A click of a button is an example of such an interaction.

Cumulative Layout Shift (CLS)

The CLS measures how quickly a web page is visually stable. The sooner your page visitor can get a clear visual of what is on the page, the happier the person is going to be. It only takes a few extra seconds of delay for a hurried visitor to get impatient and potentially leave your page or site altogether.

If you want to get an indication of your website’s performance as far as these three-speed signals go, Google has a free tool known as PageSpeed Insights that you can take advantage of. You can check the speed metrics of each page individually. Another free tool from Google that might be very handy is the Search Console. With this tool, you can pick up on other technical issues that your site might have apart from speed issues.

Additional Page Experience Signals

Google plans to combine other page experience signals with the three explained above to give a new and improved Page Experience report. This report is available in the Google search Console.

Here are some of the other page experience signal metrics to familiarize yourself with:

  • Mobile usability- With a growing number of users making their mobile devices the primary way they search the internet, the importance of mobile-friendly web pages cannot be overstated. For a URL to score a “Good” status for this page experience signal, it must not have any mobile usability errors.
  • Security- Any sites with outstanding security issues are not eligible for “Good” page experience status for any of their URLs. Without the assurance of safe browsing, it’s unlikely that your website can provide a good user experience.
  • HTTPS- For your website to qualify for “Good” status, it must also be served over HTTPS.
  • Ad user experience- While advertising is a necessary and valuable part of digital marketing, if it comes across as intrusive and distracting, this can override having great page experience sessions for your website visitors. Google can flag a page for a bad ad experience, and this automatically disqualifies all the other website pages from having a good user experience.


Once each page experience signal above is evaluated, the Page Experience report can be generated. This report measures the percentage of URLs on a website that provide a good user experience. This information is invaluable, and site owners can use the insights as an indicator of opportunities for improvement to their sites and pages.

Another update that comes with the above is in Google’s Search Performance report, which you can also find in the Search Console. You are going to be able to filter the data for pages that offer a good user experience.

As far as Google News goes, you can expect a couple of changes. One of these is the expansion of non-AMP content usage across and mobile apps. Currently, AMP badges indicate AMP content. With the changes coming from mid-June 2021, Google plans to remove these badges.

The Top Stories in a Google Search is to be updated so that it shows all news content meeting the requirements of Google’s news policies. One other change on the cards is the use of visual indicators to highlight pages in the search results that offer a good user experience. These sites and pages would have met the criteria for a solid page experience.


There are quite a few changes that you can expect to see with the Google page experience update starting in mid-June 2021. Site owners can prepare themselves by familiarizing themselves with the current Google algorithms and how these are going to change. Armed with this information and the free tools that Google offers to evaluate the performance of your sites, you can build a better website that ticks the boxes as far as the key components of page experience go.

With a range of improvements in your site design, SEO, and digital marketing, you can make progress with signals such as mobile friendliness, site trustworthiness, site speed, and eventually, ranking. While your pages aren’t going to make higher rankings overnight, if you prepare now and follow what the rollout of the new page experience Google is doing, you can stay ahead of the game.

If you need assistance with preparing your website for the Google Page Experience Algorithm Update contact us today! 303-952-4900 or vist our website at






Best Keyword Research Tools for SEO in 2021

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Using the right keywords is essential for the success of your online contents and, with those contents, for the success of your website as well. The best way to find out the most relevant keywords to structure your contents around is to do a little keyword research and the best way to do that is through the use of keyword research tools – Get Found Fast, a leading SEO Digital Marketing firm, shares below some of the most efficient, easiest to use:

  • Free tools – if Google is the search engine that you want to optimize your contents for, Google Keyword Planner is very useful. To be able to access it, you will need a Goggle Ads account, but you will not need to have any active campaigns or to pay for anything. The tool has lots of features, one of the most important ones is that when you enter keywords into the search bar, the tool displays the number of monthly searches for the keyword;
  • Tools available for a fee – there are many versatile tools that you can also use, such as SEMrush or AnswerThePublic. Most of them have either a free trial that you can test, switching to a paid plan after 30 days or so or they have a free version that you can use for as long as you want as well as paid plans.

Digital Marketing 101: Everything You Need to Know About SEO

Search engine optimization still sounds scary for many newcomers to the world of digital marketing, even though the concept is quite simple: publishing high-quality, unique content structured around relevant keywords will improve the targeted website’s ranking on search engine results pages and will increase the traffic towards that website as a result.

SEO strategies come in many different forms, the two principle categories being on-site and off-site SEO. On-site SEO is the practice of using relevant content on the targeted website, while off-page SEO refers to a set of activities performed outside the website to attract traffic to the website.Denver SEO

The most common Denver SEO techniques in on-page SEO include the creation of text content structured around industry-relevant keywords, the creation of URLs that are easy to remember and relevant meta descriptions and technical SEO aimed to improve the website’s quality such as, such as improving the loading speed of the pages. Off-page Denver SEO methods are aimed at either getting the targeted website referred to on other websites or creating content for websites other than the targeted signs, for example by guest posting on other websites.

When designing an SEO strategy, marketers have the option to target a general audience as well as to focus on local searches.