Case Study
Denver Roofing Company Sees Google Success: Roofing SEO Marketing Case Study
Introduction: Roofing Company Sees Marketing Success
Get Found Fast began working with Interstate Roofing in 2012. Interstate Roofing was a successful roofing contractor already but was not utilizing digital marketing effectively. Get Found Fast began building Interstate’s presence with a combination of traditional SEO efforts, website development, and paid ad campaigns.
Hail storms in the Denver area in 2023 catapulted Interstate Roofing to new heights of success as all online efforts were in prime positions to absorb substantial volumes of roof replacement leads.
- Project Description: Comprehensive Digital Marketing Strategy
- Location: 1000 W 47th St, Denver, CO 80211
- Client: Interstate Roofing Inc.
- SEO Company: Get Found Fast
- Project Type: Local, Regional & National Roofing Contractor
- Marketing Campaign Duration: 11 Years and Running
- Scope of Project: Organic SEO, Google Business Profile Optimization, Website Development, Paid Ad Campaigns, Keyword Research
- Client Commitment: Monthly on-going efforts on all marketing campaigns
Scope of the Project
- Project has evolved over the past 11 years to comply with Google requirements and changes
- Google Business Profile optimization
- Organic Rank Optimization (listings below the maps area)
- Local Services Ads Campaign optimization (Google Guaranteed Program)
- Reviews production emphasis (administered internally)
- Website development and management
- Google Pay Per Click Strategy
- Other paid ad campaigns management
- Ongoing adjustments based on competition
- Education of ownership as required changes evolved
Keys to Success
- Consistency – this has been a long term project. Success came in pieces over time
- Reviews Production – Interstate recognized the importance of reviews in the roofing industry. Roofers have a bad wrap. They need to get a lot of reviews to be successful.
- Good industry connections – industry involvement gets connections to your website and Google Business Profile. These connections are relevant and valuable
- White Hat SEO efforts for years. Google wants good content that is “helpful” and relevant. Get Found Fast has been building all these elements for many years.
Project Challenge
- Highly competitive industry for local presence. Roofing companies are very dependent on reviews, maps, and organic listings for lead generation
- Business is very seasonal and weather dependent
- For most roofing companies west of the Rockies, hail is very important for yearly success. No hail usually means a bad year for a roofing company.
- Interstate Roofing needed Get Found Fast to improve many areas
- Client initially did not rank well for Denver roofing searches
- Client needed to initiate a strong review production culture
- Client was very successful at door to door marketing but wanted online leads also
- Website management was spotty and dated
Actions Taken
This client has been with Get Found Fast for a long time now. During this time, Google changed their requirements often and without warning. To maintain their position, Get Found Fast had to be on alert to change tactics and efforts to stay in-sync with what Google wanted businesses to do to comply.
Business owners are not as aware of Google updates and changes as SEO companies need to be. As an SEO and digital marketing agency, we had to be ready to pivot and adjust our efforts to stay ahead of the competition.
When Google introduced new products, we would get Interstate involved. This included
- Ongoing changes to Google Business Profile best practices
- Local Service Ads campaigns
- Reviews production importance
- Many other initiatives that were required to be on the cutting edge
Final Results
Denver, the corporate market for Interstate Roofing, had not had a significant hail storm in over 5 years. During those 5 years ongoing efforts were maintained to improve organic ranking, maps ranking, local service ads presence, and paid ad campaigns.
Also, throughout all the years leading up to 2023, Interstate Roofing pushed to get more reviews. Eventually they became the market leader in total Google Reviews. This market leading effort paid off in improved lead generation.
In 2023, the hail finally arrived in Denver. It paid off huge for Interstate Roofing. All the years of preparation gave Interstate the exposure and lead generation that stunned that market place.
Interstate Roofing ramped up all marketing expenditures. Their strong positions in all elements gave them market leading placement all over Google.
This included Local Service Ads, Paid Ads, Organic results and Map listings.
A Long History with Get Found Fast
Get Found Fast delivered an organized plan to get Interstate Roofing improved in Google results. At the time, in 2012, SEO was focused differently as Google Business Profile was newer. Called Google Places at the time, it was not as developed and important as it is today.
Interstate’s online experience was limited at the time. So we had a good clean slate to begin building on.
This was a full and comprehensive strategy. Tactics have changed over the years as Google has evolved, but the success has remained fairly consistent over the past 11 years.
Learn More Here
- Research more about Roofing Marketing Strategies with Get Found Fast
- Read reviews about Get Found Fast here.
- For more information, contact Get Found Fast, call 303-952-4900