Window Installation Contractor Marketing Case Study:
This case study will review the successful marketing strategy for a window installation service contractor in the Denver, Colorado Metro Area. The window and door contractor sold replacement windows and doors to homeowners and general contractors in the Denver area for over 30 years. The replacement window contractor has been utilizing the current marketing agency, Get Found Fast, beginning in 2014.
Replacement Window Contractor Growth Story
In 2014, DMD Windows and Doors closed their storefront. As a replacement window and door contractor, they decided to shift their strategy from a storefront business, due to slow in-store traffic, to instead rely solely on referrals, repeat customers and inbound leads. This was when a discussion was started with a local advertising agency, Get Found Fast SEO and Digital Marketing, to develop a comprehensive online marketing strategy.
The goal in hiring Get Found Fast was to establish DMD Window and Door with an online presence for in-bound lead generation. They did not have any window contractor digital marketing strategy in place. The solution was for Get Found Fast to be in charge of optimizing and maximizing all elements of the online strategy. Online lead generation was to be the main metric measured for success over time.
Initially, DMD had very little Google rank or exposure, despite being in business for over 30 years. Due to little to no online optimization, they were not getting website traffic or online leads. Get Found Fast proposed several digital marketing plans that would be effective for a window contractor.
As a result, DMD approved the plans that included Search Engine Optimization (SEO), Paid Ad (Pay-per-click) campaigns, Website improvements, Local Services Ads campaigns, Display Ad campaigns plus the addition of a radio ad campaign.
Business Location:
DMD Windows and Door is located in Wheat Ridge, Colorado, a historic suburb located in the northwest area of the Denver Metro Area.
Business Type:
Window Installation Service Contractor, selling replacement windows and doors to residential and commercial customers.
Window Marketing Strategy Summary:
Implemented a complete digital marketing strategy including all Google properties, website improvement, organic SEO, paid ad campaigns, and traditional radio advertising campaigns to generate inbound internet-sourced and radio-driven leads.
Business Information:
Client: DMD Builders
Address: 4251 Kipling St #190, Wheat Ridge, CO 80033
Phone: (303) 757-2721
Initial Window Contractor Marketing Weaknesses:
- The client needed an updated modern website
- Client lacked any effective Google optimization strategy
- Client lacked ongoing digital marketing execution
- Client had low brand awareness in areas outside of Wheat Ridge
Initial Marketing Strengths:
- Good local reputation
- A long history of over 30 years in business
- Strong local awareness in the Wheat Ridge area
Window Contractor Marketing Plan Proposed:
- Website improvement – Built a new website
- Google Business Profile improvement – Complete Google Business Profile optimization
- Google Reviews – Initiated an effort to build a Google Reviews Portfolio
- SEO Strategy – Comprehensive SEO effort employed for search results improvement
- Paid Ads – Paid digital ad campaign for pay-per-click ads and display ads
- Traditional Media – Radio ad campaigns were developed to establish branding across the metro area
Long-term Marketing Plan Results:
This client has been with Get Found Fast SEO & Digital Marketing for over 10 years as of the writing of this case study. The growth for DMD Windows and Doors has been strong and consistent each year since implementing the digital marketing strategies.
Revenue Growth:
2023 was a record-setting year for sales for DMD. Actual sales volumes are private. The challenge now for DMD is managing growth. Expansion of crews and personnel is its own set of growth challenges for business owners.
Window Installation Services Marketing Strategy Elements:
Step 1 – We developed and launched a new website on WordPress. The new website included improved UX and ease of contact.
Step 2 – The SEO strategy implemented focused on their most valuable related keywords. The client is a high-end window and custom window replacement company so the SEO campaign targeted products and services that matched the interests of this upscale consumer.
Step 3 – Optimization of their Google Business Profile. This process is an ongoing effort as Google continues to add new elements and opportunities for local businesses. Additionally, foundational improvements included a reviews gathering effort, more photos of jobs completed, and the continual addition of new content for products, services, regular posts, and more.
Step 4 – Paid Ad campaigns. Pay-per-click campaigns and display ads
Step 5 – After a few years we added radio to the mix, using first-person endorsements on a popular news format.
Step 6 – We were able to help procure co-op dollars from their main supplier Pella Windows
DMD Google Review of Get Found Fast:
“We have worked with Get Found Fast for several years. Kenny and his team do an amazing job! They are detailed and genuinely care about helping you grow your business through online marketing, website design, and keeping our company informed on the latest industry changes. This company is top-notch!
~Lindsay Tafoya, owner of DMD Windows (link to actual Google review)
Learn More:
Visit Get Found Fast SEO and Digital Marketing to learn more about marketing solutions for local businesses and contractors. Or call 303-952-4900 for a free consultation.