The content of a site is its very essence. A site with fresh, original, rich content will always be relevant for the user and implicitly for Google. However, this content must be valued and this is ensured by specialists following several aspects.
- Accessibility and indexability of the site
Accessibility tracks the extent to which the site can be accessed by search engines, and indexability tracks the extent to which the site is indexed efficiently.
- The presence and density of keywords
A credible Denver SEO expert asserts that Google ignores and even penalizes keyword stuffing strategies and forces us, in the good sense of the word, to have texts as relevant as possible for users. In terms of density, studies indicate an optimal keyword density that should be between 3% and 5%.
- Identifying strategic places on the site
- Title, Url, Meta Page Description
- Headers and subHeaders
- Duplicate or copied content
This is unfortunately a very common problem, but Google penalizes it. It is healthier – from a SEO point of view! – not to display any content, instead of displaying copied content. There are a multitude of tools – some are free! – that allow you to check the content before posting it.
- Pages with weak content
Unfortunately, pages with weak content only dilute the authority of a site and decrease the user experience.