Use These Link Building Strategies To Your Advantage
Over the years, guidelines for how to rank your content high in search results have changed. Google is the most popular search engine in the world. It frequently makes algorithm changes that force content marketers to adjust their strategies.
Google algorithm updates can often make or break websites. Sites can lose a lot of traffic if they make significant changes to their ranking signals. It is almost impossible to get it back.
But, one SEO best practice has stood the test. It’s link building. Since the inception of the internet search engine, it has been used. Google and other search engines consider quality inbound links to be a positive ranking factor.
Many people attempt to cut corners when it comes to building links by using methods that are not recommended. Blackhat link-building strategies will get your website penalized, as well as buying backlinks from spammy sites. All of this is not included in the 2022 link-building strategy.
What is link building?
Over the years, guidelines for how to rank your content high in search results have changed. Google is the most popular search engine in the world. It frequently makes algorithm changes that force content marketers to adjust their strategies.
Google algorithm updates can often make or break websites. Sites can lose a lot of traffic if they make significant changes to their ranking signals. It is almost impossible to get it back.
But, one SEO best practice has stood the test. It’s link building. Since the inception of the internet search engine, it has been used. Google and other search engines consider quality inbound links to be a positive ranking factor.
Many people attempt to cut corners when it comes to building links by using methods that are not recommended. Blackhat link-building strategies will get your website penalized, as well as buying backlinks from spammy sites. All of this is not included in the 2022 link-building strategy.
What is the importance of link building for search engine rankings?
It’s important that we understand how Google has changed online search. Alta Vista, an outdated search engine, used to rank websites solely on the content of the pages. Google changed things with its PageRank Algorithm, which also ranks how many people are linking to a page.
Google considers inbound links a measure for the quality of content. This assumes that many people link to the content and that it is relevant. People searching for similar queries will see results with more backlinks.
Google has made this a more important concept over the years. It’s no longer about the number of backlinks, but quality. It doesn’t matter if you have millions of links from spammy websites that have low domain authority scores. This won’t improve your rankings. However, even a few links to high-quality websites relevant to your niche could help your content climb higher in the rankings.
Follow these link-building strategies for 2022
- Make useful visual assets
Inbound links can be gained by providing value through your content. If your content is useful to their audience, people who find it helpful will link to it.
Infographics, charts and diagrams are very popular online. These visual assets allow people to quickly grasp the essence of what they are looking for, much more quickly than lengthy blog posts. This strategy doubles exposure as they will link to your site and likely share any visual assets that you created.
- Post guest blogs to relevant websites
This link-building strategy is among the most effective and oldest. However, it’s not as successful in 2022. Google will often pick up large-scale link-building campaigns using copy/paste guest blogs content and you could be penalized.
Instead, reach out to websites where you can add real value through your content. You can create unique content for that site if they are willing to accept your guest post. A link naturally placed in a post will have a better chance of reaching the goal.
- Internal link building is important!
Many people forget that not all link building efforts should be focused on building inbound links. SEO is just as important as internal linking. This is where you link to your content. It is possible to maximize the potential of internal linking by maximizing your control.
Google internal links can help you understand your content and rank it appropriately. These links allow the algorithm to discover new, high-quality content. They can also be used by Google to direct traffic to your most important pages.
- For inbound links, leverage Reddit
Reddit has something for everyone. There is likely to be a subreddit or community for your niche. This gives you a fantastic opportunity to increase the reach of your inbound linking efforts.
Reddit users will not appreciate your aggressive spamming of their subreddits by sharing links. It is important to provide value to the subreddit by sharing content and to build a reputation over time. This will ensure that you share links well received.
- Review and write testimonials
You can get valuable links for your site if you are a respected authority in your field. Most likely, you’re working with partners or organizations that provide crucial services for your brand.
Reach out to them to ask if you would be interested in a testimonial or review about their product. It’s possible that they will want that testimonial or review on their website, given your leadership position. A backlink to your website can be included in the testimonials or reviews you write for them.
Link building is not dead. It just takes more effort.
This process can be easy to abandon, as it is tedious and not as simple as it was before. A well-thought out link-building campaign can still unlock incredible value.
You’ll soon see the results of creating one. You’ll start to see an improvement in your content ranking in search results as the links continue to roll in.
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