Web design and SEO have gone hand in hand since the beginning of search engine optimization and online marketing. Even well over a decade ago, marketers knew how important it was for both these aspects to work together towards acting as promotional components and ensuring that the information and promotional content of the website be presented in an attractive way both for search engines and readers/viewers.
Today, much about the internet has changed. Scripts and active elements are far more present in website design than in the past, and the complexity of search engine optimization has reached new heights to the extent that the best Denver SEO expert has become like a scientist in the field of online promotion.
The reason why SEO and design are so important is that your website has to reach your audience primarily, and then it has to keep them interested. The first task is accomplished through SEO while the second is reserved for the website’s design and layout.
However, there’s more. Search engine algorithms now also take into account the script of the website at a deeper level. The alt tags of images, for instance, can make your site more appealing to search engines, if they have SEO-optimized keywords embedded into them.
Even though they seem like completely different fields SEO and website design go together quite well. A high degree of harmony between the two is required in order for your online marketing campaign to fully succeed.