Personal preference has a lot to do with it, but choosing the right marketing avenues and niches for your company can involve a lot more than just that.

Deciding upon the marketing avenue to take will typically involve a bit of psychoanalysis – of yourself as well as your clients. Basically, you have to be aware of the fact that what you do as a marketer is communicate an information that people want to know. As a result, you have to not only be a good communicator, but also enjoy giving people the news about the product(s) that they always wanted, and that “just happens” to be available through your store.

So, “know your audience” is an important thing to remember, but so is “know yourself.” For example, how likely are you to choose a certain niche based on the potential for it to provide a steady, high income rather than based on your own preferences? You have to be careful with that and choose in a balanced way. Failing to do so could either land you in a business where you’re doing something you hate for more money, or in one that is doomed to failure because you chose something that only you like.

As a result, the conclusion would be that a good balance between what you enjoy and what your audience wants is the main key to the success of any marketing avenue you use.

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