Google My Business is a free service created by Google to help local businesses get more exposure, making the Google My Business profile you create for your enterprise an excellent tool to gain visibility on the search engine. However, Google is not the only search engine that you should focus on – Bing, Yahoo and Baidu are also important platforms that should not be disregarded.
Most important search engines and some upcoming ones offer services similar to Google My Business. Google is certainly dominating the market, but with so many people using other platforms and with most of these platforms offering their own, equally user-friendly local search tools, it would be a pity not to benefit from the advertising opportunities available. Some search engines, including Bing and Yahoo, offer the option to import Google My Business profiles with a few clicks, saving you time by not requiring you to create business profiles each time you start include a new search engine into your campaign. Premier Denver SEO firm experts confirm that search engines usually have their own criteria and algorithms to rank websites, but the principles they used are roughly the same as in the case of Google and the ranking already achieved by your profile on Google will also be taken into consideration on the new search engine.