Using an e-commerce website to shop for products offers numerous advantages over shopping in physical stores – the entire process is much more convenient and can be handled from the comfort of your home. However, the process has one shortcoming: shoppers cannot actually touch and try the products that they order, they have to rely on product descriptions and images. This special feature is just one of the many that make online reviews so important for online sales – here are some more:

• Inspiring trust – more than 80% of online shoppers say that they trust online reviews as much as personal recommendations from people they respect;
• The more reviews, the better – online shoppers spend relatively long looking for and reading reviews about the marketer as well as the product. SEO Denver authorities confirm that the more positive reviews online shoppers find, the more confidently they commit to the purchase;
• Benefits for SEO efforts – customer reviews contribute a lot to the marketer’s efforts to improve their website’s ranking on search engine results pages. Most reviews contain product names as well as e-commerce URL’s, making them very useful for SEO campaigns without adding any costs or requiring any action (beside good service and excellent products, of course).