Marketing is changing its traditional approach. From a process exclusively geared to consumers` needs and wishes, marketing becomes gradually an area where a more complex approach is required. We can talk already about a new direction, the holistic approach to digital marketing, which is said to be the marketing of the 21^st century.

This concept considers the marketing as a complex activity that puts the people at the center of the specific activities and also considers the value of a product for the society as a whole, not just for the individual consumer.

Therefore, a wider and integrated perspective will continue to be needed in the development, design and implementation of marketing programs and activities. Denver SEO agency specialists enumerate the four components that characterize holistic marketing: relational marketing, internal marketing, integrated marketing and social receptiveness marketing.

The holistic approach to digital marketing allows you to promote your products and emphasize their importance for individual consumers and for the society in general. By putting sustainability in the top priorities of companies, holistic marketing offers a whole new perspective on the potential of a brand to bring a benefit to society. If organizations and companies will find solutions at the intersection between brand and sustainability, they will have the unique opportunity to growth their profit and to a positive impact in the society.