Paid, earned, and owned media – learn to make the difference between them.
There are various media platforms and channels in the digital world, and understanding the differences between these three can help you identify what is best for you and which type of content you should create. All three media types require time and development, and Get Found Fast professionals can help you combine them to develop an integrated digital marketing strategy with extended scale and reach that works to the strengths of each channel.
This concept represents anything that is paid to drive traffic to owned media properties; in other words, you pay to boost your exposure through the channel. Paid media includes:
- Print ads
- TV ads
- Display ads
- Paid search
- Promoted posts on face book
- Sponsored tweets
Any communication platform or channel that you have creates and have control over, because it belongs to your brand.
- Your website/ mobile site
- Main audience
- Retail stores (online and offline)
- Social media channels
- Magazines/ brochures
In short, this is free publicity generated by fans, people who speak about your product/ brand in response to content you have shared or via voluntary mentions.
- Retweets/ likes
- Bloggers writing about your product
- Youtube comments shares
- Online reviews
- Word of mouth