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What Is Keyword Stuffing?

Sep 10, 2019Reputation Management0 comments

Keyword stuffing is a search engine optimization method that uses website content into which a very large number of keywords have been inserted in the content or in meta tags in order to improve the search engine ranking of the website on which the content is published. The method is largely considered to be unethical and is most frequently used to drive traffic towards fraudulent websites.

One of the aspects that makes keyword stuffing so tricky is that the keywords are not necessarily visible in the content. There are various methods available for hiding the keywords that are included into the content, such as setting the color of the keywords to the same shade as the background of the page, hiding the keywords behind images and setting the font size of the keywords to zero.

The method of keyword stuffing is not only unethical – it is also a very weak tool of no or very little effect. As most search engines no longer use meta tags to rank websites, any keyword placed in meta tags will be simply ignored by the search engine. Major search engines are also able to detect content that has too many keywords stuffed into the contents published and might punish the websites using the technique removing the site from its index.

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