Websites Then and Now
Yesterday, websites were kind of “Set it…and Forget It!” – like a Ron Popeil Rotisserie. You built it, then you could check off “Website” from your marketing list.
Today, the web is social and interactive. A website is your store front and you need to keep it fresh and relevant to your industry and your customers. Gone are the days where all it took was a URL, fancy Flash graphics, and an expensive ad campaign or infomercial to temporarily boost traffic. We now need to consider many angles when building and growing a website. Every site needs to integrate search, social media, compelling content, blogging, and more.
But wait! There’s more! Why has all this changed?
The shift is largely due to changing buyer behavior. Today’s buyer expects to consume information on their terms – when, where and how they choose.
They want to be able to access this information
- when they want
- how they want
- how often they want
- and often without the involvement of a sales person
The buyer or customer visiting your website wants to be educated and not sold. Websites are now featuring podcasts, blogging, and social media in order to keep visitors on their site. Take a minute to look at your own site. If you have elements that are stuck in the past, it might be time to revamp, update, and educate for the future of your success.
If you would like to have an expert look over your current strategy and give you some advice on getting started in the right direction, fill out this form below.