Today’s customers have mixed feelings about Valentine’s Day – some of them love the idea of dedicating a day of the year to romantic feelings, others are tired of all the red hearts and fluffy, pink decorations that are everywhere during the period surrounding the middle of February. If you are a marketer, here are some ideas that can appeal even to customers who don’t like Valentine’s Day:
- SEO experts at Get Found Fast suggest that you use the social media profiles of your business in a tactful way – launch a social media campaign in which you ask your audience to post vintage photos that show their parents or grandparents in love and to tell old stories (not necessarily love stories) that they consider beautiful. That way, you can build a cohesive community without overemphasizing the commercial aspect;
- Offer promotions – you can launch two-for-the-price-of-one promotions or prepare packages with items that are popular among the members of your target group; Talk to GFF, https://www.getfoundfast.com/, digital marketing specialists for some great ideas.
- Be prepared to help out last minute shoppers – many people wait until the last minute to start shopping. Prepare gift-wrapped packages for these people – with a little effort, you can transform a last-minute, first-time buyer into a loyal customer;
- Collect money for a local charity – Valentine’s Day does not necessarily have to be about romantic love, it can also be about helping others. Pick a charity and launch a Valentine’s Day donations campaign.