The future of Digital Marketing is certainly heavily influenced by technology. Big data, artificial intelligence automation and smart technologies are changing the way brands analyze customer data and interact with their audiences. Customers are also becoming more experienced and expect more and more personalized content.

It seems that in order to keep up with the trends and increase conversions in the coming years, an excellent Denver SEO firm substantiates that brands will have to rely more and more on UGS, especially audio and video, in order to distribute it to the target audience.

1. A/ B Split testing

SEO testing allows a targeted approach to content changes, as it is proven by statistics

2. Artificial intelligence

AI can analyze consumer behavior and search patterns, and use social media data and blog posts to help companies understand how customers search for products and services.

3. Algorithmic advertising

Algorithmic advertising means using artificial intelligence to automate ad buying so that you can target an audience as specifically as possible.

4. Chatbots

Chatbots will continue to be an important part of digital marketing. This AI technology uses instant messaging to communicate in real time, day and night, with customers or site visitors. Surveys show that almost 65% of respondents prefer to exchange messages with chatbots to communicate with the brand. Also, by 2021, it is estimated that 85% of customer service will be provided by chatbots.