There are many keys to successful marketing, one of them is sending a message that is unique to your company, that grabs the attention of your customers and resonates with them, inspiring them to use your products or services. A catchy marketing phrase is short, concise, dense and conveys your values and standards in a convincing way, so formulating it the right way is both essential and difficult.
Here are a few tips from an experienced Denver seo agency to make it easier:
- Use repetition – if you take a look at successful marketing messages, you will see that most of them use repetition to make them easier to remember, to add rhythm to them and to make them stick in the consumer’s mind;
- Use emotions – most purchases are driven by emotions and impulse, so including words that resonate with your public at an emotional level, focusing on what it feels like to own the product that you sell, is a very efficient method;
- Come up with a set of messages and test them – not all great messages work well on all platforms, some are more efficient in online advertising, others work better on more traditional media, so take the time to test your messages on multiple channels and pick the most successful ones for your campaign.