If you are planning to hire a media agency to handle your promotions or SEO campaign, knowing how your agency is designing the strategy to use, how the individual tasks and phases are implemented and how the results are measured and guaranteed are all essential. While honest agencies do not keep these details from their clients, it is a good idea to ask for progress reports regularly. Here are some important questions to ask Denver SEO firm representatives to ensure a transparent relationship with them:
- The strategy – ask for a description regarding the short-term, medium-term and long-term strategy to be implemented to meet the targets that have been set for your campaign;
- Monthly reports – it is a good idea to request monthly reports about what has been accomplished from the planned tasks and what tasks are planned for the following month. The reports should also include the results accomplished, preferably in the form of metrics, such as the number of website visitors converted into customers, the growth in sales figures
- An account of the methods used – ask your agency to explain to you why they consider the selected marketing methods appropriate for reaching out to your target audience.