Search engine optimization is the set of activities organized into a strategy that has the purpose of maximizing the exposure of a website by improving its ranking on search engines for relevant searches. One of the most important tools in the hands of marketers when working to achieve good ranking is the selection of the keywords that the website’s contents will be structured on – here are some important things to know about keywords:
- How keywords work – when internet users look for products, services or information, they enter a query into their internet browser. These queries are composed of words that are relevant for the search and that browsers use to find the websites that are likely to have the information requested by the internet user. Your website will be displayed on the results pages returned when an internet user enters the keywords that your website is optimized for;
- How to choose your keywords – the selection of the keywords you use should be based on the terms most frequently used to look for information in your niche. There are many great keyword tools available online that you can use to figure out how internet users look for the type of products, services and information that you provide. After identifying the right keywords, seasoned Denver SEO company specialists encourage creating relevant and original content created around those keywords.