Pay per click, usually referred to simply as PPC, is a paid, targeted digital marketing method, one the most effective online marketing tools used by SEO Denver specialists. it is a method that involves bidding on the keywords relevant for your campaign and payments made whenever an internet user clicks on your ad following a search based on the keyword you are targeting. The method comes with numerous benefits – here are some:
- Almost instant results – unlike other, organic methods, PPC brings almost instant results. Your campaign starts attracting traffic to your website the minute you launch it, so you will not have to wait for weeks or for months to see an increase in your website traffic and in your sales figures;
- Easy scalability and complete control – with pay per click, you can set the budget and you will also be able to stay on top of your spending. PPC also gives you accurate information about the number of leads that your campaign is bringing you;
- PPC campaigns do not influence your website ranking – this can be both an advantage and a disadvantage, but it is surely something that have to know about and that you need to factor in when launching your campaign.