Digital marketing is the process of advertising products or services with the help of the tools available through digital media, mainly the Internet.
The marketing method has been around since the 1990’s and by today it has completely transformed the way that products and services are presented and offered to the public. The technique comes with many advantages over more traditional forms of advertising, such as ads in printed media or billboards. Knowledgeable Denver SEO company experts can provide you with these benefits:
- A much wider reach – digital marketing makes it very easy to reach out to customers who are located very far away from the location of the advertiser;
- More efficient targeting – digital techniques make it possible to create a very accurate profile of the advertiser’s ideal customer, which also means that digital campaigns can be finely tuned to deliver messages that the advertiser’s most important target groups resonate with;
- Affordability – the costs of a well-developed, properly targeted digital marketing campaign are much lower than a campaign that uses more traditional methods and is intended to achieve the same results;
- Measurability – the results of a digital marketing campaign are instantly measurable, providing the marketer instant feedback about the success of the tools chosen for the marketing mix and allowing for instant adjustments to increase efficiency.