The composition of your SEO strategy needs to be continuously adjusted to meet the continuously changing search engine guidelines as well as your changing business goals, but there are some strategies that never lose their efficiency – here are some:
- Mobile-first indexing – most queries today are launched from mobile devices and the trend is likely to continue at rapid pace in the future, too, therefore implementing a mobile-friendly design is a great way to increase website visibility;
- Using relevant keywords – structuring your online contents around the most relevant keywords has been, is and will be essential for the success of your website. Demand and tastes change all the time, so GFF SEO professionals suggest regularly revising and adjusting your keyword strategy is important to maintain or to improve your website’s ranking;
- Regular technical audits – successful SEO is not only a matter of vision and content, but also a matter of technology, so regularly checking your website for errors or points for improvement is key;
- Don’t neglect free tools – Google My Business is perhaps among the best examples of simple to use tools that can make all the difference. Research other, similar tools and use them – they are very useful and efficient.