In the world of digital marketing, experienced SEO Denver consultants confirm that the success of your business depends on the traffic that your website and other online assets receive. In short, the more you appear on the Google results page for a relevant keyword, the more traffic you get.

Your guide to local rankings

1 – Answers to searchers’ questions

Your website needs to answer relevant questions that your visitors have. You need to demonstrate through your web presence (which includes links, your webpage and social media channels that you have the answers they look for.

2 – Google My Business

One thing you have probably noticed during your Google searches is a block of information about a business, on the right side. You may also have seen maps showing locations related to your search, above the search results. Getting a place in these areas requires your business to sign up for a service called Google My Business.

3 – Business directories

Google My Business is not the only solution when it comes to local ranking your business. Adding your site to other business directories contributes to your ranking because search engines find these sites to be trustworthy.

4 – Social networks

Using directories and indexes is good, but that’s just one piece of the puzzle. Your company`s presence in the social media is also important, especially if you are a business-to-consumer company.