The online reviews that you get from people who have used or tested your products or services are important forms of feedback to you and sources of information about your company for other users. Your principal goal should be to obtain predominantly positive reviews – you need to be prepared that you cannot please everyone and you will inevitably get some criticism, too, but it is the general trend that really matters. Adept SEO Denver professionals can help you can achieve your goal:
- Reply quickly to the reviews you receive – thanking the review writers for taking the time to express their opinion, whether good or bad; acknowledging criticism (if it is fair) and proposing solutions is basic online politeness and will convince your loyal users as well as the people who were previously not happy with your products or services that you are a reliable marketer, willing to accept criticism and to improve. You can also choose to reach out directly to the people who formulated negative opinions – you can try to convert them into loyal customers;
- Make reviewing easy – adding a “Give feedback” button to your product sites, providing the option to give your products star ratings or asking your customers to select the sentences that they consider most revealing for your products are great ways to encourage feedback.