A Roofing Marketing Case Study
Market Leading Roofer Finds Online Success with Roofing Contractor Marketing
Our client, Interstate Roofing, leads the pack in Google Local Results.
Do you question the strength of your roofing marketing strategy?
Building a complete digital marketing plan for your roofing company is very complicated. It requires many elements, working together for maximum results. Google is complicated and interconnected. Your marketing success depends on all Google elements being properly developed and integrated.
The base marketing elements include:
- Fully optimized website
- Optimized Google Business Profile(s)
- Paid Digital pay-per-click ad campaigns
- Local Services Ads campaign – fully optimized
- Performance Max campaigns from Google
- Call Tracking
- Daily observation and analysis of all analytics and elements for improvement tweaks and changes
All of these elements need to be coordinated, optimized, and then adjusted with an ongoing effort. At Get Found Fast our expert teams work together in each area to execute everything for the roofing contractor. How well-optimized and coordinated is your Google marketing strategy?
The Problem:
Interstate Roofing, a successful Denver roofing contractor, wasn’t getting enough online leads. They struggled with ranking in local Google searches, had very few reviews online, and their website was not attractive and did not generate many leads.
Our Solution:
Roofing Contractor Marketing implemented a comprehensive digital marketing strategy, including:
- SEO to improve their ranking in local searches
- Google Business Profile optimization to increase visibility in maps
- Website development to create a modern and user-friendly online presence
- Paid advertising campaigns to generate leads
- Early adoption of the Google Guaranteed Program (Local Services Ads)
This is how we build your strategy
Below is a detailed case study that provides the success formula for a large Denver area roofing company – Interstate Roofing.
This same marketing formula is developed and executed for all of our clients. It involves significant coordination and expertise to execute. Interstate roofing is just one of our large roofing clients, but the strategy, tactics, and results are impressive with many of our contractors across the US.
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Actual Client: Large Denver Roofing Company Sees Marketing Success
Get Found Fast began working with Interstate Roofing in 2012. Interstate Roofing was a successful roofing contractor already but was not utilizing digital marketing effectively. Get Found Fast began building Interstate’s presence with a combination of traditional SEO efforts, website development, and paid ad campaigns.
Fast forward to 2023: Hail storms in the Denver area in 2023 catapulted Interstate Roofing to new heights of success as all online efforts were in prime positions to absorb substantial volumes of roof replacement leads.
Organic rankings, paid ads, local services ads, map listings, huge review portfolio, a fully optimized website, and more, delivered huge returns for Interstate Roofing.
Strategy Overview
- Project Description: Comprehensive Digital Marketing Strategy
- Contractor Location: 1000 W 47th St, Denver, CO 80211
- Client: Interstate Roofing Inc.
- Digital Agency: Get Found Fast
- Project Type: Local, Regional & National Roofing Contractor
- Marketing Campaign Duration: 12 Years and Running
- Scope of Project: Organic SEO, Google Business Profile Optimization, Website Development, Paid Ad Campaigns, Local Service Ads, Keyword Research
- Client Commitment: Monthly on-going efforts on all marketing campaigns
Scope of the Project
- Project has evolved over the past 11 years to comply with Google requirements and changes
- Google Business Profile optimization
- Organic Rank Optimization (listings below the maps area)
- Local Services Ads Campaign optimization (Google Guaranteed Program)
- Reviews production emphasis (administered internally)
- Website development and management
- Google Pay Per Click Strategy
- Other paid ad campaigns management
- Ongoing adjustments based on competition
- Education of ownership as required changes evolved
Project Challenge
- Highly competitive industry for local presence. Roofing companies are very dependent on reviews, maps, and organic listings for lead generation
- Business is very seasonal and weather dependent
- For most roofing companies west of the Rockies, hail is very important for yearly success. No hail usually means a bad year for a roofing company.
- Interstate Roofing needed Get Found Fast to improve many areas
- Client initially did not rank well for Denver roofing searches
- Client needed to initiate a strong review production culture
- Client was very successful at door to door marketing but wanted online leads also
- Website management was spotty and dated
Keys to Success
- Consistency – this has been a long term project. Success came in pieces over time
- Reviews Production – Interstate recognized the importance of reviews in the roofing industry. Roofers have a bad wrap. They need to get a lot of reviews to be successful.
- Good industry connections – industry involvement gets connections to your website and Google Business Profile. These connections are relevant and valuable
- White Hat SEO efforts for years. Google wants good content that is “helpful” and relevant. Get Found Fast has been building all these elements for many years.
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