Quick SEO Tip: How To Use Tags Effectively

The best approach to SEO is one step at a time. If you tackle it all at once it can be overwhelming. Different areas of SEO also require a different skill set.

Learn tips and tricks about SEO by investing a few minutes each day reading articles and applying what you’ve learned right away. The great thing about SEO is that it is possible to see immediate returns. Approaching search engine optimization as a long-term investment rather than a quick fix can go a long way in separating yourself from the pack.

Let’s break down “tags” and why they are important for search engine optimization:

1. The All-Powerful Google

Google is a powerful and complex search engine that drives more economic activity than anything else in the world.

However powerful, Google still needs you to tell it what to do and how to find you. Much like your kids, you have to give them clues and guide them or they won’t know what to do. Google relies on your commands and clues on your website to tell it how people should find you.

Search engine optimization is how you communicate to Google.  The proper use of “Tags” helps Google to fill in the gaps in the thought process. When you write an article, Google can scan it to see what it’s all about. You can only say so much in an article, so when you use tags it provides more details and helps Google make a decision.

If you wrote a 500 word article on arctic fishing, you can only cover so much. Your tags would specify and provide more detail on the subject. You could tag your article with, “Arctic Fishing,” “Arctic Cod Fishing,” “Fishing in Cold Weather,” “Fish When Freezing” and similar variations.

Tags give more information to Google spiders on where and how to index your content in their servers.

2. Targeting With Tags

We know that people use strings of various search terms to find your business website. When you target your post with a tag, you can zero in on the most relevant terms people are using to find similar websites. This tag will help Google possibly include your content  since it understands your content better.

Tags shouldn’t be longer than 3-5 words at a time and you shouldn’t overuse them. 5-10 relevant tags can go a long way in getting your website found.

Most people ignore tags, which can give you a huge advantage in Google’s search engine. Let’s say there are two similar articles – one has tags and one doesn’t. The one that has tags will get indexed properly. If it gets indexed properly, it will also get found properly. You can outrank your competitors by properly using tags.

Tagging is just one piece of the puzzle in the SEO world. There is no one single magic key that unlocks the top spot in Google’s rankings.

If you’re interested in getting a complimentary SEO analysis from our team of digital marketing experts, use the link below.

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