Search engine optimization has been around for decades and it is still the most efficient strategy and the strongest tool in the hands of marketers to advertise themselves, a tool that no marketer can afford to not use. Here is how SEO is still so relevant not only for small businesses, but for established medium-sized and large companies as well:

• Giving the website the organic traffic it needs – for many companies, the traffic achieved through organic SEO is very often the only traffic that their website gets and SEO in itself is able to provide all the traffic needed for success;
• A set of cost-efficient techniques – according to a trusted Denver SEO expert, many SEO techniques involve affordable and calculable costs and there are also many that are completely free – features that make SEO a great tool for companies in financial difficulties as well as for those looking for more growth;
• A tool to build trust and credibility – the organic traffic that can be built with the help of a Denver SEO expert can serve as an excellent foundation for a solid business. Good SEO includes many techniques that help the business reach out to their target audiences and to engage them through interaction, establishing a personal connection.