Twitter Spaces could be a great opportunity for your brand
The audio chat format has gained popularity over the last year. Its meteoric rise was likely due to the pandemic. This provided a way for people to express their feelings, discuss and connect with one another, which was vital during difficult times.
Clubhouse, a social audio chat app, played a key role in this trend. Although it was initially only available for iPhones and invite-only, it gained tremendous popularity and everyone wanted to join.
Twitter Spaces was launched in recognition of Clubhouse’s popularity and the power of its social audio chat platform.
What are Twitter Spaces?
Twitter Spaces allows users to create and join their own chat rooms, or participate in chat rooms that others have created. These rooms allow for conversation around a specific topic. Hosts have the ability to control who can speak, when and how they do it. They also have the power to remove, mute and block participants, if necessary. Twitter gives hosts this power to encourage healthy and dynamic conversations.
Twitter Spaces is not an app. It is an integral part of Twitter’s platform. You can access the feature using the same app you use to post tweets. Twitter Spaces works in a similar way to Clubhouse. It was available from the beginning for both iOS and Android users.
Twitter Spaces is a microblogging network that has supported the social audio platform. It is a huge vote of confidence in the future. Brands should be wary of passing trends. It’s not a good idea to divert advertising and marketing resources to a platform which may disappear as quickly as it appeared.
Twitter doesn’t consider social audio a passing trend and this is great news for brands considering leveraging the platform. Like Twitter, Spaces can also be made public. Anybody can listen to them on Twitter, even if they aren’t following the account. There are unlimited numbers of listeners.
It may seem that Twitter Spaces is more suited for influencers than brands. Brands can unlock the incredible potential of Twitter Spaces.
What can brands do to benefit from Twitter Spaces?
People value brands that take the initiative to listen to them and reach out to them. When they feel included in the conversation and the brand is open to communication, they feel valued. These conversations can be facilitated by social audio.
Twitter Spaces allows brands to communicate more effectively with customers and followers. This is also important because of its ease-of-use. You don’t need to register or go through any hurdles to join an audio hangout.
The app allows users to access Spaces and can quickly jump between them to hear from thought leaders and brands. Twitter Spaces offers powerful engagement options that can further enhance the interaction between brands, customers, and partners.
Brands can also benefit from Twitter’s worldwide user base. Twitter has more than 300 million monthly active users from different backgrounds and locations around the world. This allows Spaces users to target different audiences and backgrounds. Clubhouse does not have this reach, and while it is popular, it doesn’t have the same reach as Twitter.
Brands will also love the interactive visual features Twitter created for Spaces. They encourage users to interact and comment on speaker’s posts. You can use emojis (emojis) to respond to the speaker’s comments in a Space. This feedback allows speakers to know what resonates with their audience and also allows listeners to express their opinions.
How to make Twitter Spaces work for you to improve your brand visibility
1. You can be a thought leader in the industry
People who are interested in your industry will likely seek out thought leaders to get more information. Twitter Spaces gives brands the opportunity to launch interactive initiatives that position them as thought leaders.
You can use Spaces to have a conversation with industry experts. Brands can engage in conversation with their own employees to give listeners a better understanding of the company’s thinking process.
Spaces can be used by tech companies to promote discussion about legislation or to discuss the potential impact of new technologies on the entire industry. Experts will provide real-time insight that customers will appreciate.
2. You can use Spaces to get feedback more effectively
Customers love it when brands are open to receiving feedback. Spaces offers brands a powerful way to get authentic feedback from those who use their products.
You can use the platform to get direct and authentic feedback on a product or about an entire organization. Spaces can be thought of as a digital focus group.
Spaces allows brands to quickly tap into their base’s pulse, even though it can take a lot of time to gather feedback from focus groups that are physically present.
3. Increase visibility for your new product launch
Brands want to reach as many people as possible about their products. This usually takes significant marketing efforts to spread the word and start a conversation.
Spaces allows brands to plan product launches in a way that fosters conversation. Spaces allows employees to talk about the product’s origins and offer insight into how it came about.
Members of the audience can also join the audio hangout and share their perspectives.
4. Enjoy the casual nature audio chats
Brands usually have clear guidelines they must follow when engaging with their followers on social media. This can sometimes feel too mechanical or not authentic, which ultimately leads to followers losing interest.
Chats on social media are casual. This allows brands to communicate with their followers on an individual level. The relaxed environment is appreciated by everyone, regardless of the topic.
This gives brands a unique opportunity to connect with followers even if they feel intimidated.
5. Promote contests and other promotions to increase visibility
Free stuff is a great thing! Twitter Spaces functions effectively as a radio show. This format is ideal for hosting contests or promotions that encourage active participation.
This is a great way of increasing visibility because people will share contests and promotions with their friends. This can help increase brand awareness exponentially.
Although Twitter Spaces isn’t exactly new, it’s here to stay.
Twitter Spaces was initially seen by many marketers as a temporary fad. It has been a long time since its launch and there is growing acceptance of this functionality.
Twitter Spaces is a great tool for brands to interact with customers and reach a wider audience. Twitter Spaces is here to stay. Now it’s your turn to make the most of this platform.
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