While e-commerce is a continuously growing segment, with most people preferring online shopping to buying what they need in a physical store, very few of these digital shoppers think that it is fun to make online purchases. Most e-commerce websites consider convenience to be their number one priority, which also means that adding fun to the process can be a great way for any e-shop to stand out, to create a closer, more personal relationship with their customers.
Here are some tips from Get Found Fast to make your site not only easy to use, but entertaining as well:
- Varied content – most websites already use text and images on their pages, but adding videos of various length about varied topics related to the website’s principal profile is a great way to capture and to maintain customer attention;
- Make it interactive – augmented reality solutions are nowadays easy to incorporate and they are great for giving your customers more confidence in your products and services. AR can be used for any product and service, being suitable for a store that sells shoes as well for event planners and everything in between;
- Mobile friendly pages – creating pages that work seamlessly across all platforms is essential for any e-commerce website.