According to a local study carried in the United States, last year, on consumer perception of branding through social networking sites, 86% of consumers read reviews of local businesses or products. The percentage increases to 95% when it comes to customers aged 18 to 35.

Each potential customer reads a minimum of 10 reviews, before deciding whether to call a company’s services or whether to buy a product. The study by the American company shows that reviews are as important as a recommendation; More than 90% of those aged 18 to 35 put the equal sign between a review and a recommendation from a friend or acquaintance. This is why it is important to have Denver SEO strategies in place working for you!

About 40% of consumers only consider reviews written in the past two weeks, and almost 60% of them buy a product only if it is rated with at least 4 stars on social networks.

The most important thing, however, is that almost 90% of those who come to buy a product are more interested in the businessman’s answers to the negative opinions of some customers. This is where the recruitment campaign begins. Review score is important due to the fierce competition in each field, customers choosing the most recommended and best rated businesses.