Search engines such as Google use multiple criteria to evaluate websites and to determine their rankings, one of those criteria being related to the originality of the content published.
When search engines evaluate internet contents, they look not only at texts – they also consider video and audio materials as well as images and graphics, then they determine how relevant they are based on many aspects, one of the most important qualities being originality. The most important criteria used by Google to evaluate the quality of contents include usefulness, informativity, originality and the content’s capability to initiate engagement. Out of all the requirements perhaps originality is the feature that has the highest potential in distinguishing websites, it is what makes a website truly unique.
According to Get Found Fast digital marketing and SEO experts (https://www.getfoundfast.com/), unique, original content is highly valued by search engines, and such content is instantly rewarded with higher rankings. Original materials also enable your website to achieve an authoritative position in your niche and to become a credible and reliable source of information. An authoritative website that is at the top of the results for relevant searches will attract more traffic to your website, which is the ultimate goal of any search engine optimization effort and strategy.