Online research is among the most common ways (if not the single most common) for obtaining information today. We enter quick queries not only to find out about news and recipes – we also turn to online resources to find out about the quality of the products and services that we are planning to use. Companies have also recognized that the increasing number of internet users also has an impact on the reputation of their brands – people not only find products and services online, they also express their opinions about the products and services they have used and the user opinions expressed either on the company’s own website, in social media or in the form of blog posts have become important factors that can nowadays make or break a brand’s image and with the mage, the companies sales figures.
As online reviews are gradually becoming the most trusted source of information, companies have recognized the importance of online reputation management, that is, of highlighting positive opinions and responding to negative ones as well, communication with happy and unhappy customers alike and establishing themselves as companies that care for what their customers think. However, monitoring customer opinion in an attempt to manage online reputation is becoming increasingly difficult as the internet is becoming more complex by the minute and the process has created a new service that can instantly impact sales figures: companies – visit https://getfoundfast.com/ – that collect and analyze reputation-related online data, making it easier for companies to address any issues related to their brands in a timely manner.