If you invested in an online business, staying in the loop with SEO changes is essential to your success. While relying on a Denver seo firm is the best idea, not all beginning entrepreneurs have the extra money to invest in them. So in the beginning, you have to wing it and just stay up to date the best you can:

1. Check Google’s updates. Google is pretty much the go-to company when it comes to online SEO changes, and they have been setting the SEO tone for the past 20 years or so. As a result, any official updates on the Google algorithm that’s coming from the company itself will likely be copied by other search engines in due time as well.
2. Talk to other marketers. If you’re a beginning online entrepreneur, and you’re looking for support, the best places would be online forums where all the others gather as well. Sometimes you might find helpful posts and threads written and contributed to by entrepreneurs with a lot more experience than you. Some of them might even be able to give you helpful advice when a new SEO update appears.
3. A short time after the update arrives, look at what the best ranked websites are doing with their content. By analyzing their online content and posts, you will be able to get a clear picture on the practical way to approach the new update in such a way that it won’t harm your ranking in SERPs.